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SXE 100 Introduction to Events Planning and Publicity
0.9 CEU
If you are a freelance event specialist, an executive responsible for PR and promotion, or a person who is organized and super creative, take this course to discover how meaningful events are created, using the latest publicity tools. Find out how events build buzz for fashion and consumer products, services, and brands for clients, corporate needs, or your own happenings. Meet industry professionals who share their personal success techniques. Learn how to conduct a pitch meeting to convey your concepts.

Instructor: Barbara Berman, BB’s Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 110 Fashion Events Planning, Summer Intensive
Learn professional events-planning fundamentals through real-world experiences in just three action-packed days. Perfect for people with limited time, this program highlights the fashion events planner’s job, publicity tools, and the diversity of potential work opportunities, such as fashion shows, charity functions, and promotional events. The coordination of a successful event is taught through a series of hands-on exercises and special trips into the field. Conduct a client pitch meeting and be coached by industry professionals.

Certificate candidates: SXE 110 can be substituted for SXE 100. Some additional expense possible, up to $15.

Instructor: Barbara Berman, BB’s Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 111 Introduction to Fashion Publicity and Events Planning for Image Consulting Students
This online course is specifically for image consultants who want to learn how to build their business through positive word of mouth and dynamic events. Learn how to use the tools of publicity to increase awareness of your practice and build your brand through participation in meaningful event opportunities. Create a realistic launch event with corporate sponsors, targeted media, charity tie-ins, and a wow gift bag.

Instructor: Barbara Berman, BB’s Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 150 Events: How to Go from Planning to Staging
(Formerly called SXM 345 How to Go from Planning to Staging a Winning Event)
1.5 CEU
This dynamic program teaches eventers how to create their own signature design style to attract clients and distinguish themselves in the marketplace. Learn to select the best colors and fabrics suitable for event categories and to budget for ceiling drape, backdrops, table linens, chair décor, and accents. Meet notable event pros, suppliers, and party planners, who share their own concepts and insider secrets. Create a digital mood board to use as a planning tool, ready to pitch to a client. Students can bring their own laptop or tablet for the digital project.

Instructor: Wilberte Paul, senior events producer.

SXE 200 Events: Communications and Social Media Strategies
(Formerly called SXE 210 Event Communications and Social Media Strategies)
1.2 CEU
This workshop covers every aspect of winning events communications, from eye-catching, save-the-date cards and invitations to compelling pitch letters, press bulletins, emails, and the right social media mix to promote yourself and your event. Special attention is given to deciding what form of communications is called for based on event purpose and style. Learn how to outsource to printers, manage time and content when posting, and attract and satisfy clients. 

Instructor: Fabrizio Babino, branding, marketing, and PR specialist

SXE 250 Events: Everything You Need to Know about Fashion Shows, from Start-Up to Runway
(Formerly called SXM 400 Everything you Need to Know about Fashion Shows, from Start-Up to Runway)
0.6 CEU
Get a firsthand look at the ins and outs of fashion show production from industry professionals. Learn about showroom presentations and major Fashion Week runways. Information includes how to work with designers, stylists, public relations firms, and producers in this ever-changing and pivotal marketing tool arena.

Instructor: Barbara Berman, BB’s Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 275 Events: Everything You Need to Know about Venues: From Editors' Previews to Afterparties
(Formerly called SXM 440 Everything You Need to Know About Venues, From Editor's Previews to Afterparties)
1.2 CEU
After the concept and budget, location venue  is the next most important piece of the event puzzle. This course provides an in-depth tour of a variety of New York event venues where you can meet industry professionals to discuss events unique to each location. Learn the importance of venue selection, receive tips on venue contracts, and become familiar with what to ask in relation to budget. Learn how to assist clients by helping them make great choices for their event location, while staying within budget limits. Venue checklists, walkthroughs, and appropriate choices are stressed, as well as coordinating productive meetings with venue management. Included is a special look at cool factor digital innovations such as drones.

Instructor: Lolita Alford, home and event decor specialist.

SXE 280 Events: Fashion Show Production Basics for Freelancers
(Formerly called SXM 405 Five-Star Fashion Show Production with Limited Resources)
0.9 CEU
Freelancers, expand your business services to local retailers, malls, and nonprofits by learning the fundamentals of professional fashion show production. Discover how to produce an exciting theatrical show with a proper presentation of clothing and accessories on live models. Information includes how to pick a theme, plan, select professional or volunteer models, and pull merchandise. Back-of-show set-up, staging, and execution how-to are covered. Coursework requires you to present a show concept through an IMovie format.

Instructor: Terance Coffee, adjunct instructor, Advertising and Marketing Communications; event planner and stylist.

SXE 300 Events: Designing and Developing Your Signature Design
(Formerly called SXE 275 Events Designing: Developing a Signature Look)
0.9 CEU
This dynamic program teaches eventers how to create their own signature design style to attract clients and distinguish themselves in the marketplace. Learn to select the best colors and fabrics suitable for event categories and to budget for ceiling drape, backdrops, table linens, chair décor, and accents. Meet notable event pros, suppliers, and party planners, who share their own concepts and insider secrets. Create a digital mood board to use as a planning tool, ready to pitch to a client. Students can bring their own laptop or tablet for the digital project.

Instructor: Adam Shorsten, owner, A-List Events, high-end fashion and entertainment events. 

SXE 310 Events Pitch Workshop
0.6 CEU
Pre-requisite: Open to students close to certificate completion
Create your own pitch in response to a request for a proposal. This real-world simulation provides an opportunity to do “portfolio”-level work worthy of securing actual assignments. Go through all the steps necessary to create an “in-store” event and submit material to the media as previously learned. Begin meeting with the capstone advisors, who introduce the proposal, course assignment, and use of I-Movie. Work on your own communicating with the capstone advisors by email or text when needed. Pitch your event on the last night as you would to a client.

Instructors: Barbara Berman, BB’s Backstage Fashion Show and Event Services, celebrity wardrober; Terance Coffee, adjunct instructor, Advertising and Marketing Communications; event planner and stylist, theterancecoffeeexperience.com.

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