Predictive Analytics for Inventory and Marketing Certificate

Learn analytical techniques for any business situation

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FIT’s Predictive Analytics for Inventory and Marketing Certificate is an interactive course that covers analytics techniques applied to retail and fashion-related industries. The certificate course contains lectures, discussions, and case studies involving analytical techniques that can be applied to retail and fashion business scenarios. Both the analytics and business side of all calculations and techniques will be discussed. How these techniques are used and why they make sense for a business are woven together throughout the course.

You will learn how to analyze demand and retail data and how components such as seasonality, trend, and weather affect the data. You will apply statistical techniques to predict forecasts and measure their accuracy. In an extended case study for weather analytics, you will analyze the effect of weather on business data. For this you will work directly with visiting industry experts from Planalytics.

You will develop the ability to analyze inventory management decisions using the tools of statistics and probability and gain facility in decision making under uncertainty. This course will involve hands-on use of common spreadsheet tools with many specific applications involving demand, seasonality, trend, forecasting, tracking, lost sales, lead time, safety stock, promotions, advertising, pricing, and markdowns. Emphasis will be on common analytical techniques that can be leveraged for any business situation.

Some knowledge of elementary statistics and spreadsheet software is recommended, but there will also be references and a review for anyone needing to brush up on this background. This is a course for the practitioner.


  • High-speed internet connection
  • Standard laptop or desktop capable of running the latest browser and streaming media
  • Webcam and speakers

*If you think you are eligible for the 10% Alumni Discount, please complete the Alumni Verification Form prior to registration in order to receive your discount code.

Note: This certificate was previously titled Predictive Analytics for Retail and Fashion.

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Learn How To

  • Use predictive analytics techniques to improve profits and optimize inventory
  • Analyze demand and retail time series data using forecasting methods
  • Understand the effects of seasonality and trend on forecasting 
  • Apply simple and multiple regression to analyze data using statistics
  • Analyze the effects of weather on business data
  • Utilize weather analytics as a planning tool 
  • Make inventory decisions for your business in the context of risk and uncertainty
  • Model order quantity, frequency, lead time and safety stock using quantitative techniques
  • Use probability and optimization to balance trade-offs in inventory involving the cost of ordering too much and the cost of ordering too little

View Outline

Why FIT?

  • This program will provide you with the background and skills to use and incorporate common predictive analytics techniques into your business.
  • You will have a firm foundation in retail analytics and decision making based on data.
  • Earn a certificate from FIT/SUNY, a world renowned college of art and design, business and technology.

From Students

"I completed this course last week and I still find myself looking over the PowerPoint's and spreadsheets. There is so much valuable information for anyone who is looking to expand their knowledge on retail analytics. The professors were always prepared to answer questions in great detail. I found the real-life applications to be super helpful. This course was a crucial step in my career path to becoming a fashion buyer."

"Thank you for teaching the course with so much passion and energy. I really enjoyed our interactive sessions and I am more confident now with the terms and regression analysis. I am excited to let you both know, I am interviewing for Allocator roles next week."

"Any business requires planning months in advance and this class gave me the knowledge to plan inventory for my business. I was able to understand the different factors that affect inventory planning and its importance. The statistic classes that I took in high school were finally applied in a broader way, giving me a deeper insight into how data can be used. I'd recommend this class to anyone who plans to or run a business!"

Meet Your Instructors

Calvin Williamson

Calvin Williamson
Professor, Science and Math, FIT
Calvin Williamson is a Professor in the Science and Mathematics Department at FIT. He has a Ph.D. in Mathematics from the University of Michigan and teaches mathematics, statistics, machine learning, and programming. He has also worked as a software engineer specializing in computer graphics and film production software for special effects companies like Rhythm and Hues Studios in Los Angeles.

Gary Wolf

Gary Wolf
Assistant Professor, Fashion Business Management, FIT
Gary Wolf is currently a Tenured Assistant Professor in the Fashion Merchandise Department and previously Acting Assistant Chairperson at Fashion Institute of Technology in New York.  He has an MBA from Georgia State University.  Gary has also been an Adjunct Professor not only at FIT, but at NYU, St John’s University, Hofstra University, Baruch University, Fordham University, and Parsons School of Design.  During the summers of 2016 through 2018, he instructed a merchandise math and inventory valuation class at ZSTU in China.  He has extensive experience in strategic decision making in ecommerce, product development, and fashion merchandising companies.

Guest Speakers

Evan Gold

Evan Gold
EVP, Global Partnerships and Alliances, Planalytics
Evan is the EVP of Global Partnership & Alliances at Planalytics. In this role, he helps to connect weather analytics with retail technologies and related data solutions. He has spent his entire career spanning over 25 years in the retail and wholesale industries. Prior to joining Planalytics, Evan's executive experience was at Macy's. He has also engaged with retailers as a management consultant. His expertise has focused on Business Weather Intelligence, information technology, merchandising, pricing, store operations, and logistics. Evan has a B.S. from Drexel University and a M.B.A. from the University of Pittsburgh.

David Salorio

David Salorio
Operations Research Analyst, Planalytics

Dave is an Operations Research Analyst at Planalytics, where his work focuses on modeling weather’s impacts on consumer behavior. He enjoys deploying statistical and machine learning techniques to identify and understand weather signals. Dave worked in infrastructure analytics and quantitative finance before joining Planalytics. He holds B.A.'s in Economics and English Literature from Swarthmore College.


  • Demand and Time Series Data
    Analyze demand and time series data to understand the forecasting situation. Understand how non-repeating components like promotions or weather affect your ability to forecast accurately in the future. Also learn about the effect of lost sales on forecasting demand.
  • Forecasting Methods, Accuracy (MAPE)
    Learn to forecast demand using standard approaches including the naive (last year), moving averages and exponential smoothing forecasting techniques. Use MAPE (mean absolute percentage error) to describe how accurate forecasts are.
  • Seasonality, Deseasonalized Data
    Identify seasonality and understand how data with seasonality is described by seasonal indices and analysis of a baseline. Learn to compute seasonal indices and how to work with deseasonalized data.
  • Simple and Multiple Regression Modeling
    Work with prediction for linear models and how to use simple and multiple regression in a spreadsheet. Learn how to recognize when predictors are significant in a model and approaches for selecting the best set of predictors when analyzing more than one. Learn about using p-values for testing models and coefficients.
  • Weather Analytics Case Study
    Work with industry experts from Planalytics on a case study to understand the effect weather has on business data. Use statistical techniques to understand how weather analytics works and how it can help optimize decisions about sales, inventory, and marketing in your business.
  • Inventory Management
    Identify important concepts in inventory management and learn how analytics techniques can be used on the supply side of your business.
  • Depletion Graphs, Periodic, Continuous Review Inventory
    Learn the fundamentals of describing inventory balances using depletion graphs. Investigate the differences between periodic and continuous review inventory policies and understand the uncertainties in each situation.
  • Service Level, Safety Stock
    Use statistical modeling to understand lost sales, service level and safety stock. Understand how to calculate safety stock for common situations using these models.
  • Reorder Point, Lead Time
    Understand how analytics can help inform decisions about re-ordering products and planning based on lead time uncertainty.
  • Economic Order Quantity (EOQ)
    Understand the ideal Economic Order Quantity (EOQ) for inventory situations. Model the trade-offs between acquisition and holding costs using spreadsheets.
  • Newsvendor Inventory Model
    Use probability to understand and model the tradeoffs between ordering too little and ordering too much for order once situations when additional replenishment is not an option.

Center for Continuing and Professional Studies (CCPS)

FIT's CCPS offers credit and noncredit certificates and courses in fashion, business, design, technology, and marketing, to help you enter into or advance your career in the fashion and related industries. With short programs and flexible schedules, you can learn at a time and pace you can manage and afford.