Design Strategy and Management


This course of study focuses on developing visual thinking principles. Ideal for those working on the business side of creative ventures. Highlights design thinking principles for achieving successful projects.

The curriculum consists of the four courses listed below and can be completed in as little as two semesters. Courses can be taken in any order, so you can start with any course that is offered in the upcoming term.

The complete tuition is $1,760 for New York State residents and $5,288 for out-of-state residents. There is a one-time nonrefundable $65 registration fee, plus additional per-semester fees as noted at the time of registration.

Tuition rates listed are as of 2021-2022. Tuition is subject to change.


DD 114 Creativity and Aesthetics
2.0 credits
In state $440.00 Out of state $1,322.00
Teaches the designer viewpoint to non-designers, including how visual thinking applies to design strategies. Knowledge and skills from this course will enable them to effectively partner or collaborate professionally, whether they are business developers, retail managers, account managers, or strategic planners.

DD 115 Design Management Collaboration
2.0 credits
In state $440.00 Out of state $1,322.00
Teaches collaborative design management and how it applies to different disciplines to non-designers interested in production development, merchandising, architecture, promotion design, and experience design. Utilizes individual research and team-building projects that develop collaboration and communication skills.

DD 116 Design Process
2.0 credits
In state $440.00 Out of state $1,322.00
This course teaches non-designers how to integrate business processes and explores strategies that enhance the conceptualization, development, and execution of design projects. Trend-setting approaches and innovative methods used by organizations managing the design process across industries are examined.

DD 117 Digital Documentation and Presentation
2 credits
In state $440.00 Out of state $1,322.00
This course prepares the student to refine an original idea and communicate a concept through a series of visual-based and text-based projects. It is founded on developing then enhancing the student’s ability to originate critical thinking through a process-driven, visually based sequence of planned events that generate a predictable outcome. The course is directed toward non-designers, working in teams, whose choice of industry may embrace a wide range of disciplines to include design, manufacturing, branding, publication, transportation, fashion, engineering, account management and education.

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Center for Continuing and Professional Studies

236 West 27th Street, Store Front
Jacqueline M. Jenkins, Interim Executive Director
(212) 217-4600
[email protected] 

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