Fashion Events Planning and Publicity
Become a Fashion Event Planner in 8 Weeks
Fall 2021 Dates (Remote Online)
SXE 001: October 4 - November 29, 2021 (skips Nov 24)
Time: Every Monday and Wednesday, 6:10pm to 8:10pm EDT
Online Platform: Webex & Blackboard - Remote
FIT’s Fashion Events Certificate Program is an accelerated, interactive 8-week course that provides lectures, discussions, case studies, event development workshops, and projects. You will learn how to develop dynamic events as an individual or for a company. Learn how to plan both hybrid and face to face events during this challenging time. In this program, you will gain the latest insights, knowledge, and industry skills you can apply to planning diverse and sustainable events. You will explore and understand the fundamentals of various fashion events and their publicity, creative storytelling through social media, and how to bring your event from planning to staging.
This program is ideal for entrepreneurs who want to strengthen or launch their own event planning business, professionals interested in branded and targeted events, and individuals who want to increase their fundamental knowledge of the fashion event planning process. This program will essentially provide you with the tools and credentials necessary to become an independent event planner, work for a brand, agency or production company.
Become a part of the recovery of live events!
What You Will Learn
- Learn how to build the buzz for your brand and back it up with dynamic events
- Understand how to use in-store, product launch, trade show, showroom and fashion shows as tools for marketing, public relations, and sales
- Discover how to plan and execute virtual, hybrid, and face-to-face events
- Learn how to apply all aspects of pandemic compliance to your events
- Apply social media and storytelling to communicate your event
- Develop strategies for successful wedding and personal events
- Plan pre and post event engagement activities
- Understand legal basics, insurance, and contracts
- Program is developed and taught by working industry professionals and leaders in their fields
- Program provides real-world examples and assignments
- FIT has been preparing people for careers in the fashion industry for over 75 years
- Earn a certificate from FIT/SUNY, a world renowned college of art and design, business and technology
Meet Our Faculty
Facilitator and Instructor, Fashion Events, FIT; Owner, BB’s Backstage Fashion and Events; Coordinator, Costume Crew Operations, Macy’s Thanksgiving Day Parade; Volunteer Coordinator, Event Supervisor, Backstage Manager; MBA Arts Management; Registered Local 764 Theatrical Wardrobe Union; Member, Women in Film and Television; Certified Covid Compliance Officer and Pandemic Advisor for Meetings and Events; Winner 2008 Roland H Macy “Rollie” Award
As owner of BB’s Backstage Fashion and Events, Barbara Berman has been on the scene at New York Fashion Week for 50+ seasons.
Her clients include A-listers like Oscar de la Renta, Carolina Herrera, Longchamp,
Moschino as well as rising stars and international start-ups. Her coordination work
includes runway, showroom, e-commerce, in-store, pop-up, trade show and charity events
throughout New York City. For 20 years, she has been the Coordinator of Costume Crew
Operations for the Macy’s Thanksgiving Day Parade responsible for 150 dressers. In
addition to being part of this Emmy-nominated production team, she was awarded the
Roland H Macy “Rollie” Award for parade service. Barbara’s charitable works include
Broadway Cares, Crohn’s and Colitis Foundation, the United Nations First Ladies Fund,
Bob Woodruff Foundation and Go Red for Women. She can also be seen on almost every
season finale of Project Runway. Sometimes known as the “Fashion Fairygodmother,”
Barbara loves guest lecturing and mentoring students throughout the US and around
Paula Lauriano Stiehm
Paula Lauriano-Stiehm is a Native-New Yorker-turned-Floridienne with nearly twenty years of experience in the planning and execution of weddings and private events. Paula spent the better part of 2020 consulting for individuals and businesses that were displaced or disrupted by the Covid-19 pandemic, helping them to develop new strategies including the adaptation of at-home weddings and private events. Paula is a member of IATSE (International Alliance of Theatrical Stage Employees) Local 500, South Florida, and has served as a member of the production team of Boca-by-Design, Boca Raton Resort & Club, A Waldorf Astoria Resort.
Before relocating to South Florida, Paula worked as an event planner for Morgan Stanley at the onset of the global leader’s China Securities Joint Venture. In a seismic shift, Paula went from securities to season two of “Say Yes to the Dress.”
Paula worked with the Kleinfeld team in what she describes as a mentor-rich experience,
that afforded her the confidence and aptitude for her next position as Fashion Director
for Priscilla of Boston. All of which coalesced when Paula was enlisted by an exclusive
members club located in Greenwich Village to plan a multi-cultural and multi-faceted
wedding that was set to take place at the venue. Following the success of the wedding,
Paula was asked to join the staff permanently as Director of Special Events. In addition
to weddings and other private events, Paula’s calendar would be filled with the planning
and execution of diplomatic affairs, celebrations of the arts, culture, music, and
literature, and historical and cinematic collaborations.
Lolita Alford is an accomplished marketing and event professional. Lolita has planned
a number of corporate events ranging from 20 to 1,000 attendees. Developing marketing
and sales strategies surrounding events has been the focus of her career over the
past few years. With 7 years of instruction under her belt, Lolita has taught her
students the fundamentals of event planning and oversaw student execution of events
and marketing strategies to increase sales and attendance.
Fabrizio Babino is a production & branding consultant and singer/songwriter. He received
a BS from the Fashion Institute of Technology and his MPS from LIM College. Through his career, Fabrizio has worked with top tier brands such as Burberry, Rimowa,
Fear of God, Karl Lagerfeld, Pierre Balmain, ASPCA, IRC, GLSEN, E! News, NBC, The
Tony Awards, The American Theater Wing, American Express, Delta Airlines, and YouTube.
Wilberte Paul is an Event Marketing Manager at Amazon Web Services supporting the Financial Services Industry. She was previously the Senior Manager of Special Events at Macy’s, Inc., responsible for strategic planning and execution of a variety of events throughout the Northeast.
Wilberte received a Bachelor of Arts in Communication with a minor in Marketing, cum
laude, from Bryant University in Rhode Island. She currently serves on the board of
the New York Urban League Young Professionals, a member of the Delta Sigma Theta Sorority,
Inc., and a mentor to rising college freshmen.
Dalia Strum has a focus on all things marketing. She’s the Founder of RethinkConnect,
an Experiential Marketing Agency, and Co-Host of OneQuestionXYZ podcast, which focuses
on Sales + Marketing Strategies.
Website LinkedIn Instagram
David is an attorney-at-law, a professor, and a professional negotiator. Coming from
an entrepreneurial business planning background, David’s experience includes strategic
planning with the for-profit and non-profit sectors including social enterprise, emerging
international markets as well as various art, design, technology and media projects.
As Managing Partner of Colby Law Office, David oversees a law practice with a concentration
on intellectual property, contracts, and business development. His law clients range
from fashion designers, internet entrepreneurs, software application developers and
many others engaged in creative enterprises. David is a professor at both the Fashion
Institute of Technology and Parsons School of Design.
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2 sessions: Advertising vs PR, creating your client/brand profile and reaching them with targeted events
2 sessions: In-store, trade show, showroom, product launches and fashion shows as tools for marketing, PR and sales
3 sessions: Virtual, hybrid, and in-person events and when/how to pivot
2 sessions: Personal events including marriage proposals, minimonies, and micro weddings
2 sessions: Latest social media platforms for engagement and business
2 sessions: Pre and post event strategies including video teasers, virtual Q&A sessions, and hybrid meet and greets
2 sessions: Legal basics, insurance, and contracts
1 session: Covid and pandemic compliance for fashion and event planning
Center for Continuing and Professional Studies (CCPS)
FIT's CCPS offers credit and noncredit courses in fashion, business, design, computer technology, and marketing, as well as a range of certificate programs to help you enter and advance in the fashion and related industries. With short seminars, multi-session courses, and flexible schedules, you can learn at a time and pace you can manage and afford.