2023: Beauty in a Shifting Global Landscape

Assignment Brief

The 2023 capstone presentations of "the beauty industry's think tank" featured six months of global research done in emerging markets such as the United Arab Emirates and India and detailed ways to adapt beauty brands for the future and go-to strategies to harness talent.


Download the Press Release (.pdf)

2023 Topics and Teams


The Future of the Global Consumer

This research aims to identify new drivers of growth for beauty brands by analyzing future predictions and behaviors to develop foolproof strategies that will engage the global consumer over the next decade.

The Future of Global Talent

This research provides a comprehensive overview of the current state of the beauty industry in terms of attracting, retaining, and growing talent, as well as incorporating critical practices through case studies across industries and marketing.