Media and Public Relations

Media and Public Relations manages all aspects of interactions with media for the college and The Museum at FIT on both a proactive and reactive basis, and is the contact point for those interactions. The office supports FIT’s strategic priorities by actively seeking press placements that advance the college’s reputation, brand, and image.

l l cool j interviewed by reporter
Entertainment Tonight covered when LL COOL J received the President’s Award for Creative Excellence at FIT’s 2017 commencement, and where his daughter Samaria Smith received her AAS degree. 

Media and Public Relations places stories in a wide range of media, including print, broadcast, and online outlets, and across digital channels. The office also collaborates with the FIT community to identify potential stories, and assists community members in their interactions with the press. Media and Public Relations reviews all potential media activities, including interviews, video and audio recordings, and photography, to ensure that they benefit the college and its community, do not disrupt college operations, and are compatible with FIT’s mission, strategic plan, messaging, and brand.

  • Members of the media seeking interviews or other information about FIT should fill out the Media Request Form
  • Members of the FIT community who are contacted by the media should contact us before engaging with the reporter. Send an email to [email protected], and a Media and Public Relations staff member will respond promptly.

For complete guidelines about interactions with outside media, please refer to the Media Relations Policy.

Media and Public Relations also reports, writes, and posts stories about college news, programs, initiatives, and people (faculty, students, alumni, industry partners, and others) to FIT’s own communications channels, including:

Please use the inquiry form to:

  • Request help to promote an event through a press release, media advisory, calendar listings, and/or other outreach; contact us at least six weeks in advance of your event.
  • Propose a story idea for the media or FIT’s communications channels.

Make an Inquiry

Media and Public Relations secures a range of media outlets and photographers to cover FIT events, special iniatives and interveiws. 

Some examples of major events and interviews coverage:

  • Model Chanel Iman poses on the red carpet
  • FIT Honorary LL Cool J with his daughter during an interview
  • Michelle Obama at a podium
  • Katie Couric with Valerie Steele, director and chief curator of The Museum at FIT
  • Vogue editor Anna Wintour and actress Sarah Jessica Parker
  • Francisco Costa surrounded by reporters