Wake up and grab the toothpaste, mouthwash, or shampoo. That’s the first of many encounters you'll have with packaging design each day. Large and small brands sell tens of millions of products around the world, and branding and packaging design are the key to every purchase.
The packaging design industry is expansive, global, and multifaceted, offering unlimited opportunity. In connecting brands to consumers, it fuses strategic thinking, innovation, technology, sustainability, consumer psychology, marketing, and design. You’ll graduate from FIT’s Packaging Design BFA program — the only one in the country — with a vast professional network and a competitive portfolio.
Packaging Design BFA
You’ll learn the critical thinking skills needed for brand and design strategy, and apply them to complex issues from sustainability to e-commerce to mega-trends. You will gain experience through a required internship and graduate with a highly focused experience and a portfolio of work.
To be eligible to apply to the Packaging Design BFA, you will need a Communication Design Foundation AAS degree or the equivalent. Learn more about eligibility for this program.
Our innovative design solutions capture consumer attention — they differentiate brands to help them to stand out among competitors, convey a compelling narrative, and create memorable brand experiences.
Think outside the box and around the world … With an enormous influence on consumers’ purchasing decisions across the globe, our designs have a critical impact on the bottom line of nearly every company and brand.
Outside the Classroom
Students intern at large and small design agencies and at consumer product companies. Our graduates have also gone on to work at Avon, Bath & Body Works, bareMinerals, Colgate-Palmolive, Coty, Godiva, LEGO, Pepsi, and many others. Their roles include agency owners and principals, creative directors, art directors, strategists, brand designers, production managers, and user experience designers.
Learn From the Best
For more than 20 years, Klimchuk developed and led the Packaging Design program. As founder and principal of the design strategy advisory firm DesignPracticum, she works with companies on integrating design thinking, strategy, and best practices in the consumer brand packaging design sector.
Krasovec has helped build the Packaging Design program for more than two decades, instrumental in developing curriculum as an advocate for sustainability and best practices. She has over 25 years of experience in branding and packaging design for major brands as Design Director of a Chicago-based firm, started for her own design studio, and now continues to consult with companies and entrepreneurs in developing brand and design strategy for consumer products..