Brand Language Guidelines
Consistent, effective use of the brand in our communications is essential in presenting FIT as an influential contributor to the creative economy, where innovation, original thinking, and inclusiveness are hallmarks. For the brand to succeed in carrying FIT's message to our audiences, visual and language guidelines should be clearly and consistently applied in all college communications.
The Brand Language Guidelines will help you in developing content for FIT communications. You'll find words and phrases that reflect the brand, and ideas for how to use them. Keep the guidelines in mind when writing your copy, so that all FIT communications materials are consistent in expressing the brand. But these are not hard-and-fast rules. We encourage you to be creative, and to adapt the language to your particular use.