Design Awards and Media Coverage
Student Competition News
The Society for Experiential Graphic Design SEGD sponsored the Design Partnership competition to introduce students to graphic wayfinding and placemaking design, circulation, audience, theory, materials and production of professional level documentation. The students were tasked with designing a pathway to the entry of the Loews Hotel in Philadelphia through Dilworth Park. Another goal of the project was to introduce the general public to what the experiential graphic design is. At the end of the project, the SEGD's representatives selected the three winning concepts to be presented at the SEGD's annual conference in Philadelphia, and remain in place for three months. The winners were: Naz Ertugrul (1st place), Ciera Iveson (2nd place), and Briyana Rainer (3rd place).
One of the Design Partnerships included the collaboration with the New York Aquarium as a part of the Experiential Graphic Design course. Through this project, the students were introduced to graphic wayfinding and placemaking through the proposal of concepts for wayfinding and related components of the New York Aquarium. Working with the WCS and New York Aquarium representatives, students created signage/wayfinding/placemaking design package of the exterior entry and ticketing experience as well as proposals for an on-site contribution kiosk.
The Design Partnership competition with the American Museum of Natural History Project introduced students
to wayfinding and placemaking design centered around audience and visitor experience—through
the proposal of an experiential graphic and circulation activation within AMNH. Based
on the institutions mission, audience and goals students designed wayfinding and experiential
graphics to introduce visitors to the AMNH Central Park West rotunda entry and stairwell
which spans from the lower level to the fourth floor. Students created and presented
design solutions to AMNH throughout the semester showing large scale experiential
graphics animating the entry and stairwell while guiding circulation to help visitors
navigate through all four levels of this grand iconic institution. Three winners were
selected: First Place: Tina Columbus, Second Place: May Ghadanfar, Third Place: Heeji Min.
Read more about the project here!
The Wildlife Conservation Society Design (WCS) sponsored the Design Partnership Awards in conjunction with the program's experiential graphics course. Students worked with the WCS to study visitor circulation requirements to navigate the Bronx Zoo as well as branding and identification opportunities. They conducted a site survey and designed full graphic placemaking and visitor experience solutions for the entry as well as proposals for on-site WCS contribution kiosks. WCS requested that the students create solutions that promote awareness of the research and work that the WCS conducts around the world as well as solve difficult circulation and wayfinding issues. Throughout the semester students conducted detailed site surveys and created, tested and evaluated prototypes on site with the Client. The students presented design solutions to the WCS throughout the semester. Three winners were selected: Tereza Kervin (1st place), Nicole Ansbacher (2nd place), and Christine Lee Won (3rd place)
The Liberty Science Center sponsored a competition in conjunction with the program's environmental graphics course. Three winners were selected: Aliyah Pair (1st place), Zhongjia Jin Jade (2nd place), and Caitlin Teska (3rd place)
The Wildlife Conservation Society sponsored a competition in conjunction with the program's experiential graphics course. Three winners were selected: Liliane Boehm (1st place), Sanchita Tucker (2nd place), and Elizabeth Gressel (3rd place)
The New-York Historical Society Museum & Library sponsored a graphics signage and wayfinding competition in conjunction with the program's environmental graphics course. Winners were selected: Anastasia Lobova, Sergei Vasilev, Pauline Lu, Chuan-Wei Ting, Eileen Kang, and Samiel Laury
The New York Botanical Garden sponsored a graphics signage and wayfinding competition in conjunction with the program's environmental graphics course. Students were challenged with redesigning the Garden's interpretive graphics and directionals into a 3 Dimensional, outdoor system that is flexible, promotes brand identity and engages visitors in the story of the site. Three winners were selected: Hyesook Lyu (1st place), Yoo Rang Shon (2nd place), and Rita Soni (3rd place)
The Graduate Exhibition & Experience Design Department was engaged by the Exhibit Designers and Producers Association to design their exhibit for the Euroshop Convention in Düsseldorf, Germany. Leslie Ann Chiu wins the EDPA exclusive exhibit booth design competition. Leslie's design will be produced incorporating products from Octanorm and Fabric Images Inc. Leslie will travel to Germany to be presented to the design community accompanying her booth. Runners-Up were: Adam Carnes, Sarah Frankel, Roni Rabner and Dominica Wozniak.