marketing word cloud

Marketing is the process by which we educate the public about FIT, promote our programs and services, and strive to ensure that audiences are aware of the quality and value of the college and the excellence of its faculty, students, and graduates.

CER takes a strategic and integrated approach in order to help create communications plans that build awareness, reputation, and engagement. Based on research, institutional knowledge, and competitor information, we help colleagues develop comprehensive marketing communications plans. CER assists in building target audiences, determining budget, developing messages, identifying effective communications channels, executing the plan, and assessing results.

Whether it is in support of a new degree program, a capital campaign, or a new facility, CER can create a comprehensive marketing plan for high-level initiatives that encompass all of the college’s communications channels.

To review the most recent market research, log in to MyFIT and select the Communications & External Relations tab at the top of the homepage.

Need help with marketing a program or event online, print or both?

Fill out this project intake form