The college uses paid advertising to support student recruitment, continuing education programs, open houses, special events, special course offerings, and Museum at FIT exhibitions. CER collaborates with the schools and administrative divisions to clarify objectives and identify potential advertising opportunities, consults on paid media advertising, and coordinates marketing and promotion plans for FIT’s official digital properties.
Advertising requests must be approved by the appropriate dean or vice president, so please obtain approval before you submit your inquiry form.
Please keep in mind:
- CER is the only office authorized to purchase print, online, and social media advertising on behalf of the college. (The only exception is Human Resources, for employee recruitment.)
- Time frames for placement in various channels vary from a week for a simple boosted social media post to several months for more traditional media.
NOTE: If you want to promote a campus event, please use the Newsroom submission form.