Events

Fall 2022 Talking Trade @ FIT

Supply Chain Disruption and Logistics - Lessons Learned

Monday, 17 October 2022
5 pm–6:20 pm
Join Supply Chain Disruption and Logistics via WebEx
In Partnership with the Jay and Patty Baker School of Business & Technology

Moderator: Associate Professor Sonja Chapman, Department of International Trade & Marketing, FIT

Key Speaker: Bethann Rooney, Deputy Director of the Port Department - PA NY/NJ

The pandemic created a perfect storm of conditions that turned working logistical operations into perpetual log-jams. Key leaders across the logistics industry discuss the challenges, costs, where we are now, and what we have learned.

The ESG Challenge!

Wednesday, 9 November 2022
9:30 am–11 am
Join The ESG Challenge via WebEx
In Partnership with the Jay and Patty Baker School of Business & Technology

Keynote Speaker: Bill D'Arienzo, Founder, WDA Brand Strategies Management

Panelists: Sydney Price, Founder & CEO, The Knew Purpose (TKP); Pamela Church, Partner and Head of IP, Baker & McKenzie LLP

Global brands have had to consistently navigate the protocols, cultures, and shifting legal sands upon which these international trade and marketing realities have precariously, albeit successfully, functioned. ESG (Environmental, Social, and Governance) has thrust upon us demanding and disruptive protocols, insisting on displacing traditional ways of thinking, and their time tested norms. As change is challenging and uncertainty often follows, one inevitability is the need to solve our problems by developing new modes of thinking, opening up to previously unimaginable business strategies, and designing new, yet untested, business models. To manage these outcomes we need to literally get to drill down into the bedrock issues that all global brands must manage.

The forum will offer insights & strategies on these four bedrock issues, regulatory challenges to global trade from ESG and Intellectual Property standards, reconciling ESG with business growth & revenue objectives, avoiding greenwashing in global ESG advertising & marketing, and protecting brand integrity by leading ESG with company values.

Past Events

International Marketing Careers in the Age of the Digital Consumers

May 5, 2022 
With Gen Z emerging as the sustainability generation, the panel will discuss international marketing career options influenced by technology, the pandemic, and this consumer group's tendency to be fully online as the digital revolution evolves and as it becomes the most important spending group in 2026.

Moderator: Prof. Mark Greiz, Department of International Trade and Marketing, Fashion Institute of Technology and Founder/International Marketing Consultant, Mark Greiz Consulting

Panelists: Dimitri Koumbis, Integrated Digital Marketer and Lecturer, Parsons School of Design at the New School and Rutgers Business School; Bill D'Arienzo, Ph.D., Founder & Chief Brand Officer of WDA Brand Strategies; Syaman Meagher, NFT & Web3 Evangelist and CEO Consultant to Pre-Rev and Early Growth Stage Startups; Susanna Chow - founder of Susanna Chow (former marketing executives at MAC cosmetics and NARS)

 

Alumni Career Panel: When It's Time to Move on

March 30, 2022
ITM Alumni discuss recognizing when a career move will be beneficial or if there is still more opportunity for growth where you are.

Panelists
Eric Ezratty, Operations Manager, The Clear Cut Co.
Alia Reyna, Associate Global Security, The Estée Lauder Companies Inc.
Amber Carnahan, Sourcing Analyst, Kohl's 

This event was presented in partnership with the New York District Export Council on the occasion of World Trade Week. 

Decoding Destiny: Soundbites from the C-Suite for FIT

November 1, 2021
ITM advisory board member Dr. Anastasia Xenias will hold a fireside chat with entrepreneur and co-founder of Beauty Soutions, Ltd., Jerry Rauchwerger. Rauchwerger will discuss the evolution of this rapidly-growing enterprise into a New York exporting powerhouse. 

Mistress of Ceremonies: Irina Kapetenakis, principal and chief experience officer, corben&lane

Guest of Honor: Sandra Campos, CEO of Project Verte and Founder of Fashion Launchpad (former CEO of Diane von Furstenberg)

This event is presented in partnership with the Jay and Patty Baker School of Business and Technology.