Logos and Wordmarks
There are a variety of logo options and wordmarks that are key parts of the brand hierarchy stemming from the FIT button.
We encourage you to review the sample logos in the dropdown menus of the Brand Hierarchy section below before downloading logos and wordmarks.
How to Get Logos and Wordmarks
Lock-ups have been created for all divisions, schools, locations, etc. Note: All lockups are currently in black and white in jpg format. If you don't see the lockup color or file you need, please make an inquiry.
FIT-only: You must log in using your FIT username and password)
Public: FIT Master Brand Logo, Institutional Master Brand Wordmark Lock-up (two lines), Institutional Master Brand Wordmark Lock-up (one line)
Brand Hierarchy: Sample Logos
Logo lock-ups with the State University of New York wordmark should be used on external communications when space permits. Logo lock-ups without the State University of New York wordmark should be used primarily for internal communications.
With "State University of New York"
Without "State University of New York"