Logos and Wordmarks

All FIT logos are trademarks of the Fashion Institute of Technology. Use is restricted to approved, official FIT logos in their original form. Any unauthorized use, reproduction, or modification—including changes to text or color—is strictly prohibited.  FIT entities and affiliates are not permitted to design or create independent FIT logos.

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There are a variety of logo options and wordmarks that are key parts of the brand hierarchy stemming from the FIT button.

Review the sample logos in the dropdown menus of the Brand Hierarchy section below before downloading logos and wordmarks.

Brand Hierarchy: Sample Logos

Logo lock-ups with the State University of New York wordmark should be used on external communications when space permits. Logo lock-ups without the State University of New York wordmark should be used primarily for internal communications.

With "State University of New York"

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Institutional Master Brand Logo (The Button)

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Institutional Master Brand Wordmark Lock-up (two lines)

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Institutional Master Brand Wordmark Lock-up (one line)

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Administrative Division with State University of New York

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School/Academic Center with State University of New York

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Administrative Division with State University of New York and Department

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School/Academic Center with State University of New York and Department

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Without "State University of New York"

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Administrative Division

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School/Academic Centers

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Administrative Division with Department Name

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School/Academic Center with Department Name

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Institutional Initiatives

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Locations

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How to Get Logos and Wordmarks

Lock-ups have been created for college divisions, schools, locations, etc.  Note: All lock-ups are currently in black and white in jpg format. Additional file and color options are available for academics and academic divisions , and logos for the entire college are continually being updated. If you don't see the lock-up color or file you need, please make an inquiry. 

FIT-only: You must log in using your FIT username and password) 

Download Offices/Divisions and Schools/Departments logos (gDrive folder) 

Public: FIT Master Brand Logo, Institutional Master Brand Wordmark Lockup (two lines), Institutional Master Brand Wordmark Lockup (one line). Official and supplemental colors are included.

Download FIT logos and logomarks in AI, EPS, SVG, PNG and JPG formats