Welcome to the future of beauty, where medicine, wellness, and beauty converge to
redefine what it means to look and feel your best
Today’s consumers are embarking on a “longevity journey,” proactively investing in
their healthspan through preventative care, clinical innovation, and personalized
wellness strategies. With 52% of consumers expressing optimism about their future
health (Euromonitor, 2025), beauty is being redefined as a tool for long-term well-being.
With expectations beyond aesthetics, beauty is now intersecting with medicine to meet
demand for performance-driven, science-backed solutions. In fact, 68% of consumers
shared they would consider using a product that works at the genetic level to deliver
lasting results (Vogue Business), signaling a shift from reactive treatments to proactive
care.
This research explores how brands can lead this transformation by building medicalized
ecosystems rooted in portfolio management, product innovation and retail strategy.
The next era of beauty is preventative, personalized, and built to enhance not just
how we look, but how we live.
Team Members
Chloe Lo
Senior Manager of U. S. Brand Marketing | Shiseido
Chloe Lo is the Senior Manager of U. S. Brand Marketing at Shiseido, with eight years
of experience across brand and channel marketing, education, and events. Passionate
about cross-cultural collaboration, she partners with global teams to develop local
product positioning and messaging, driving brand growth through innovation planning
and consumer-centric go-to-market strategy.
Hallie Gersten
Senior Marketing Manager, La Roche-Posay | L'Oréal USA
Taking his passion for learning new things everywhere he goes, Brandon Bernard brings
this energy into everything he does. Whether finding new ways to deliver results for
La Roche-Posay or picking up a new book to learn a new skill, knowledge is his north
star inside and outside of work.
Al Mezo
VP & Senior Global Marketing Counsel | Estée Lauder Companies
Al Mezo is VP & Senior Global Marketing Counsel at The Estée Lauder Companies, where
he advises on 360 global claims development, support, and execution in all categories,
and has worked on almost all brands at ELC. With over 15 years of experience working
with advertising claims and a deep passion for the beauty industry, he balances legal
expertise with well-developed business acumen to drive smart risk taking and creative
storytelling. He graduated with honors from The University of Chicago and Stanford
Law School.
Angela Toscano
VP of Commercial Transformation & Strategy | Parfum Christian Dior
Angela Toscano is VP of Commercial Transformation & Strategy at Dior, leading initiatives
to accelerate growth, optimize operations, and elevate customer experience. With over
10 years of experience in digital strategy, merchandising, and omnichannel leadership,
she drives impact through data, innovation, and cross-functional alignment across
wholesale, e-retail, and in-store execution.
Rahul Sabhnani
President | PVM International Corp.
Rahul Sabhnani is President of PVM International Corp., overseeing global growth,
product innovation, and two fragrance brands—Royal Mirage and Eternal Love. With over
a decade of leadership experience, he champions international expansion, regularly
engages in global trade events, and most recently, successfully launched trend-focused
fragrances for Gen Z consumers.
Marisa Mazzoni
Director of Human Resources | L’Oréal, Kiehl’s
Marisa Mazzoni is the Director of Human Resources at L’Oréal USA as the Business Partner
for Kiehl’s US and Global teams. In this position, she manages organizational transformations,
talent discussions, performance management, and engagement. Marisa’s been able to
support the teams through key organizational transformations, successfully integrate
senior leaders, and create an inclusive community for the brand.
Sophia Mohamed
Senior Manager of Global Marketing | DRUNK ELEPHANT
Sophia Mohamed is the Senior Manager of Global Marketing at DRUNK ELEPHANT and a beauty
innovator with experience across skincare, color cosmetics, hair, and body. She builds
disruptive category strategies, leads innovation, and drives global brand growth through
storytelling, insight-led development, and culturally relevant marketing.
Caroline Bartholomew
Brand Manager | US Ultra-Premium Skincare, Coty
Caroline Bartholomew is US Brand Manager, Ultra-Premium Skincare. Ms. Bartholomew
is responsible for launching Coty’s Ultra-Premium Skincare brands in the US, driving
growth, impact and expansion. With 8 years of experience in local marketing, she is
known for her cross-functional leadership and delivering results through strategic
go-to-market execution.
Ali Valentin
Director of Marketing | L’Oréal, Redken
Ali Valentin is Director of Marketing at L’Oréal USA. She manages Redken’s top-selling
range, Acidic Bonding Concentrate, and the Professional Products Division’s largest
launch of 2024, Acidic Color Gloss. With eight years of experience in global and operational
marketing, she delivers results through strategic go-to-market planning, execution,
and cross-functional leadership.
