Color and Layout

Color Palettes

Within the FIT brand, there are three color palettes that can be used: the Official College Palette, the Spectrum Palette, and the Adaptive Palette. Each has a specific usage context.

Download complete and detailed Color Guidelines (.pdf)

New! We now offer an extended color palette for your designs.

Download the supplementary color palette (.pdf)

NOTE: The colors on this page and in the guidelines are examples. All color combinations must meet the contrast standards for accessibility

Official College Palette

The school palette defines three key colors that should be used as the central colors. These new colors build on the tradition of the former FIT blue and move toward a more vibrant and expressive color range.

official blue hex code 0 0 3 6 f 9
"Unconventional Blue"


HEX: #0036F9

RGB: 0 54 249

CMYK: 100 75 0 0

PMS: 286 C and 286U

official blue hex code 1 2 c 4 7 7
"Unconventional Green"


HEX: #12C477

RGB: 18 196 119

CMYK: 82 0 88 0

PMS:  7480 C and 7480 U

official blue hex code f f 2 e a a
"Unconventional Pink"



RGB: 255 46 170

CMYK: 0 83 0 0

PMS: 813 C and 813 U

official black white and gray
White/Gray 6 / Black




RGB: 255 255 255

CMYK: 0000

PMS: None

Gray 6


RGB: 167 168 170

CMYK: 0 0 0 52

PMS: Cool Gray 6 Coated and Uncoated


 HEX: #000000

RGB: 000

CMYK: 000 100

PMS: Black on Coated and Uncoated

Spectrum and Adaptive Palettes


example of spectrum palette

Spectrum Palette: Text-Only Application

The Spectrum Color Palette introduces a range of almost infinite color combinations to work for text only applications and layouts.

Given the broad options available through this palette, it is important to follow the guidelines closely in order to ensure legibility and visual consistency is achieved.

example of adaptive palette

Adaptive Palette: Use with Images and Text

Unlike the Spectrum Color Palette, the Adaptive Color Palette works only when images are used in layouts and allows for a wider variety of color choices.

example of adaptive palette

Graphic Treatments and Layout

Refer to these guidelines for expressive graphic treatments of how to use the FIT button and for examples when creating layouts for college communications.

Download complete and detailed Graphic Treatment and Layout Guidelines (pdf.)

button example 1

FIT Button: Graphic Treatment Dos

Create layouts that are adaptive to horizontal and vertical spaces without distorting the button symbol. Though the buttons touch, they should not overlap.

Example 1:

button example 1

Example 2:

button example 1

button example 1

FIT Button: Graphic Treatment Don'ts

Always treat the button with care. Be mindful to not crop, distort, or severely overlap the button as dilutes the impact of this very important and iconic symbol. Finding the appropriate design balance is the key to a successful execution.

Example 1:

button example 1

Example 2:

button example 1

FIT black wordmark single

Brand Wordmark and Full School Name

The college’s full name, Fashion Institute of Technology, can be used when necessary, but it should always be in its own space and never be locked up with the master brand wordmark.

The cap-height of Fashion Institute of Technology should match the cap height from the master brand wordmark. If placed underneath the master brand wordmark, as shown below, the Fashion Institute of Technology should always left align to the FIT letters within the button.

layout example 1

FIT SUNY lockup single line

Brand Wordmark Lock-up Scale

A wordmark should never be scaled so that it is larger than the type size of the primary content. It should be considered an important but supportive element in any communication piece.

For most scenarios, the preference is to use the two-line master brand wordmark lock-up. However, if space is a major constraint, the single-line lock-up can be swapped in while still maintaining the ratios shown below.

layout example