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RESTART FALL 2020:   See FIT’s plans and guidelines for fall campus operations, teaching, and learning.

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Data Analytics: Retail Marketing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

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Required Courses

(recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 155 Breakthrough Customer Trendspotting: Predictive Analytics (formerly SXY 154)
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTB 083 E-Commerce Tracking (formerly CTD 652)
SXY 300 Data Analytics: Practice Makes Possible (Workshop)

Interim Facilitator: Robert Salerno

Updated Certificate Program coming soon.
Enrollment details for the new certificate program will be updated soon.

*If you began your studies under the previous program and have already filled out the Affidavit, our office will reach out to you regarding Certificate completion.