Theory and hands-on practice in how to use data analytics, derived from digital resources
for in-depth customer insight to drive marketing, brand, and retail performance.
Not all courses are offered every semester.
Links direct you to current offerings.
(recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 155 Breakthrough Customer Trendspotting: Predictive Analytics (formerly SXY 154)
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTB 083 E-Commerce Tracking (formerly CTD 652)
SXY 300* Data Analytics: Practice Makes Possible (Workshop)
*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.
Interim Facilitator: Robert Salerno
Updated Certificate Program coming soon.
Enrollment details for the new certificate program will be updated soon.
*If you began your studies under the previous program and have already filled out the Affidavit, our office will reach out to you regarding Certificate completion.