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CORONAVIRUS (COVID-19): Classes and employee work have been moved to online and remote environments.   Read more details at fitnyc.edu/coronavirus

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Brand Management Strategies

In-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for fashion products to foster increased sales, profits and market dominance.

Not all courses are offered every semester.
Links direct you to current offerings.

Required Courses

(recommended in this order)
SXB 100 Branding: Increase Sales and Performance
SXY 210 Web Analytics: Maximizing Customer Intelligence from Social, Mobile, and E-Commerce
SXB 350 Branding: How to Think Like Your CFO (formerly SXN 130)
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXB 375 Branding: Crafting the In-Store Experience (formerly SXB 275)
SXB 300*  Brand Management Analytics: Measuring the Value of Your Brand
SXB 400*  Branding: Practicum in Brand Test Launching

*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.

Facilitator: William D'Arienzo


Updated Certificate Program coming soon.
Enrollment details for the new certificate program will be updated soon.

*If you began your studies under the previous program and have already filled out the Affidavit, our office will reach out to you regarding Certificate completion.

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