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Brand Management Strategies

In-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for fashion products to foster increased sales, profits and market dominance.

Not all courses are offered every semester. 
Links direct you to current offerings.

A total of 7 courses are required to complete this certificate. 

Required Courses

(recommended in this order)
SXB 100  Branding: Increase Sales and Performance
SXY 210  Web Analytics: Maximizing Customer Intelligence from Social, Mobile, and E-Commerce
SXB 350  Branding: How to Think Like Your CFO (formerly SXN 130)
SXR 040  Who Are Your Best Customers and How to Motivate Them to Buy
SXB 375  Branding: Crafting the In-Store Experience (formerly SXB 275)
SXB 300*  Brand Management Analytics: Measuring the Value of Your Brand
SXB 400*  Branding: Practicum in Brand Test Launching

*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.

Facilitator: William D'Arienzo

**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to [email protected] for information about which classes you will need to complete to finish your certificate. Be sure to include your full name and date of birth in your email. 

Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. 

 Getting Started with a Noncredit Certificate Program