Advertising and Marketing Communications
In New York City, center of the global communications industry, prepare for success in the creative economy — in public relations, media planning, social media, sales, and much more. Learn from a faculty of industry insiders how to create campaigns that matter and craft messages that make a difference.
Advertising and Marketing Communications AAS
The Associate in Applied Science (AAS) degree program gives you a broad-based introduction to the various aspects of this field: advertising, direct marketing, journalism, public relations, and media buying. You’ll graduate prepared to apply to the Advertising and Marketing Communications Bachelor of Science (BS) program. In the AAS program, you’ll create media campaigns, write ads and press releases, and produce commercials in a professional digital studio. You’ll participate in a required internship, and develop an advertising and marketing communications campaign and present it to leaders in the field.
Advertising and Marketing Communications BS
Guided by a faculty of practicing professionals, you will develop integrated marketing communication campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Then enhance what you learn in the classroom with an internship. If you have an AAS in Advertising and Marketing Communications from FIT, you may apply to this program. Learn more about eligibility for this program.
Advertising and Marketing Communications (AMC) students, graduates, and faculty get their message heard wherever they go.
Advertising and Marketing Communications grads work with companies that sell products and services, grow businesses, share ideas, and help address society’s problems.
Outside the Classroom
Students have interned at prestigious agencies and companies, including ABC Television, Barneys New York, BBDO, Calvin Klein, Deutsch Inc., Fox Broadcasting, Giorgio Armani, Gucci, and Lacoste. AMC graduates are working in high-level marketing positions in broadcast, publishing, fashion, cosmetics, and health care advertising agencies, to name a few. Their employers include Calvin Klein, TBWA\Chiat\Day, Clairol, Google, Huffington Post, MTV, NBC, Omnicom, Warner Media, and Zenith Media.
Learn From the Best
An award-winning advertising executive and partner and co-founder at GMLV, Volpe was founder and CEO of Media Marketing Solutions, a division of WPP—a major U.S. advertising agency. She chairs Advertising and Marketing Communications and was awarded the SUNY Chancellor’s Award in 2009.
Professor Romano has worked in the advertising industry for over 25 years. His expertise includes all phases of media from initial research through strategic planning and placement.
Professor Schachter has 30 years of experience in advertising and marketing and maintains his connections in the industry at Wolf Prey Consulting where he helps companies define and execute their growth strategies.