Baker School Dean's Forum featuring Charles Gorra, CEO & Founder of REBAG
November 4, 2020
By Rachel Brosman
The fall semester’s Dean’s Forum took place on Monday, November 4th at 5:30pm in the Katie Murphy Amphitheater. Baker Scholars helped coordinate on the day of the event. With the vintage industry booming, students flocked to the amphitheater to hear from the CEO and Founder of REBAG, Charles Gorra. This event was also co-sponsored by the Entrepreneurship department.
REBAG is a ‘buy and sell’ luxury handbag platform. It originated as a digitally native brand, but now has stores in California, Florida, and New York. REBAG carries every top brand, from Hermes to Louis Vuitton and Gucci.
In fireside chat format, student audience-members asked Mr. Gorra a variety of intriguing questions. Advertising and Marketing Communications students asked about the brand’s social media tactics. Entrepreneurship students inquired about how Gorra was able to start the brand back in 2014. Fashion Business Management students asked about the company’s retail expansion strategies. His expertise truly covered every area within the fashion business; however, Mr. Gorra has actually spent most of his career in the finance world.
Another amazing draw to the event was that REBAG was kind enough to donate a limited edition handbag for a lucky winner. One student won a Givenchy Pandora bag, which was part of a limited edition collection by artist Kenda Thomas. This was truly a one-of-a-kind handbag.
Mr. Gorra brought along an army of his trusted employees to occupy the front row. He consistently referred to these individuals in conversation, and he even emphasized that the employees were there to recruit FIT students. Gorra said that one of the most sought after professions he needs at his designer resale business are authenticators. Professional authenticators are highly skilled in the history, design, materials, and everything else that goes into distinguishing a real handbag from a fake one. It was great to see dozens of students networking with business professionals from REBAG after the forum was over.