The rapid advancements in creative technologies has enabled brands to engage their target audiences in ways that can never be achieved in the past. Multi-sensory branding is the art and science of engaging human senses holistically. By activating all of the available sensory channels, brands can stimulate and communicate their message through multiple senses at once, helping their audiences to “experience” their identity in more profound and memorable ways. This minor consists of five courses and each of the classes focus on one aspect of the new frontier of brand experience design.
Minor Coordinator: C J Yeh
Curriculum requirements can be found in the undergraduate catalog, along with course descriptions and prerequisite information.
Current curriculum requirements are intended for students declared after Fall 2022. If you have already declared your minor, please speak to your academic advisor for assistance.