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Marketing / Media / Demographics

Database Link to Database Database Help Link to Database Help Database Tutorial Link to Database Tutorial See details. Open Database Details
 
Click on Plus Sign after each listing for details you might need--description of the database PLUS additional login or account creation information, browser compatibility notices etc.

Please use a Chrome incognito browser when accessing our databases.

B | C | D | E | G | H | K | M | P | R | S | W
B
Business Economics and Theory Database See details.
Covers over twenty million articles, including full text coverage of over 1000 publications from 1980 to present. Contains academic, trade, and scholarly peer-reviewed materials.
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Business Source Complete EBSCOhost Database See details.
Contains full text articles, abstracts, and citation indexing for scholarly business journals from 1886 to present. Searchable cited references are provided for more than 1,300 journals.
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C
Communications and Mass Media Collection Database See details.
Contains full text articles, abstracts, and citation indexing for more than 400 journals on all aspects of the communications field, including advertising, public relations, linguistics, and literature from 1984 to present.
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D
Demographics Now Database See details.
Provides demographic data for any location in the United States, from the national level down to a specific neighborhood
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E
EDITED Database Tutorial See details.

Real-time access to retail data to make informed product, marketing and pricing decisions.

New users must request an account -- send an email to EDITED via [email protected] from your FIT email address, providing the name of your major, year of study, and graduation date (month and year are fine); check your email for a reply and login details.

Faculty -- please indicate you are an instructor for access beyond one semester.

 

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EMarketer Database See details.
Provides data, insights and perspectives for marketing in a digital world.
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G
Gale OneFile: Economics and Theory Database See details.

Covers over twenty million articles, including full text coverage of over 1000 publications from 1980 to present. Contains academic, trade, and scholarly peer-reviewed materials.

 

 

 

 

 

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Gale Directory Library Database See details.
Tool for searching across directory e-books that list associations, companies, brands, industries, tradeshows, media, and organizations.
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Gale eBooks Database See details.
Searchable e-books providing quick information on a variety of topics including business, history, countries of the world, science, education, multicultural studies, social science, and more.
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Gale Business: Demographics Now Database See details.
Provides demographic data for any location in the United States, from the national level down to a specific neighborhood
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H
Hoover's  Database See details.

Firefox Private and Google Chrome Incognito are supported browsers.

Hoover’s, a subsidiary of The Dun and Bradstreet Corporation (D&B), offers proprietary business information Hoover's provides data on more than 85 million corporations, 100 million people, and 1,000 industries.

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K
Kantar Media Ad$pender Database Database Help See details.

Not compatible with Safari browser

Monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.

 

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M
MRI-Simmons Insights Database See details.

A profiling system to gain insights and to understand consumer’s media and
product usage.

 

 

 

 

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MRI+ University Reporter -- see MRI-Simmons Insights Database See details.

Now called MRI-Simmons Insights

A profiling system to gain insights and to understand consumer’s media and
product usage.

First-time users and those who were already registered must complete a new registration each semester.

1. Get required registration code here (use FIT username and password to access code)

2. Create your new account here by entering:

  • registration code you got above
  • your FIT email ([email protected]; no other email is accepted)
  • a password that you create for this database - it does not need to be the same as your FIT password

3. Check your FIT email for a confirmation from GFK/MRI and click the link given

4. Go to the MRI+ main page and login with your FIT email address (including the @fitnyc.edu) and new password

5. Click on University Reporter to see available reports

 

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Mintel Reports Database Database Help See details.

Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.

If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must "Register for a FREE Account."  Fill-in required information. Enter your FIT email address [[email protected]]; no other email address is accepted. 

 

 

 

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P
Passport [Euromonitor] Database See details.
 Provides international market intelligence, including economic statistics, on industries, countries, and consumers.
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Plunkett Research Online Database See details.
Industry market research covering:
Advertising & Branding, Apparel, Textiles & Fashions, Consumer Products & Services, E-Commerce & Internet,Entertainment, Publishing & Media, Games, Apps & Social Media, Green Technology, and Retail. Also some company profiles for "major companies and mid-size firms" in those industries.
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Plunkett Research eBook Collection Database See details.
PDF versions of industry market research annuals:
Advertising & Branding, Apparel, Textiles & Fashions, Consumer Products & Services, E-Commerce & Internet,Entertainment, Publishing & Media, Games, Apps & Social Media, Green Technology, and Retail. Supplemented and updated by Plunkett Research Online
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R
RKMA Market Research Reports Database See details.
Biannual reports on marketing and the consumer behavior. Focuses include entertainment, healthcare, leisure, restaurants, retail, sports, travel and tourism. Coverage dates back to 2011.
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S
Statista Database See details.
A resource for global market and consumer data.
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W
WGSN Insight Database See details.

Consumer, marketing, retail, and innovation trends

Students must create an account and re-activate their account every 90 days: click to re-activate account

 To access  WGSN Insight:

  • login via the proxy and then with your WGSN username and password
  • select the part of the site you wish to use from the top menu under "Fashion"
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WWD Digital Daily Database See details.

Register for a WWD Digital Daily account using your FIT email address. Once registered, the daily edition of WWD will be sent to your email.

New registrations take 3-9 days to become active.

Access WWD Digital Daily through this WWD Digital Daily  link and not through WWD Online.

Reset your password using this link.

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