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Marketing / Media / Demographics




Database Link to Database Database Help Link to Database Help Database Tutorial Link to Database Tutorial See details. Open Database Details
 
Click on Plus Sign after each listing for details you might need--description of the database PLUS additional login or account creation information, browser compatibility notices etc.

 

B | C | D | E | G | H | K | M | P | R | S | W
B
Business Economics and Theory Database See details.
General-audience and scholarly articles,some e-books, government and NGO reports, 1980 - current.   
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C
Communications and Mass Media Collection Database See details.
Scholarly & general-audience articles , short video and audio clips from 1980 - current.
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D
E
EDITED Database Tutorial See details.

Available on-campus only

New users must request an account -- send an email to EDITED via support@edited.com from your FIT email address, providing the name of your major, year of study, and graduation date (month and year are fine); check your email for a reply and login details.

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G
Gale Directory Library Database Database Tutorial See details.
E-books listing companies, brands, industries, tradeshows, media, and organizations.
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GFK MRI's University Reporter Database See details.

First-time users and those who were registered must complete a new registration each semester.

1. Get required registration code here (use FIT username and password to access code)

2. Create your new account here by entering:

  • registration code you got above
  • your FIT email (firstname_lastname@fitnyc.edu; no other email is accepted)
  • a password that you create for this database - it does not need to be the same as your FIT password

3. Check your FIT email for a confirmation from GFK/MRI and click the link given

4. Go to the MRI+ main page and login with your FIT email address (including the @fitnyc.edu) and new password

5. Click on University Reporter to see available reports

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H
K
M
MRI+ University Reporter -  See GFK MRI's University Reporter Database See details.

First-time users and those who were already registered must complete a new registration each semester.

1. Get required registration code here (use FIT username and password to access code)

2. Create your new account here by entering:

  • registration code you got above
  • your FIT email (firstname_lastname@fitnyc.edu; no other email is accepted)
  • a password that you create for this database - it does not need to be the same as your FIT password

3. Check your FIT email for a confirmation from GFK/MRI and click the link given

4. Go to the MRI+ main page and login with your FIT email address (including the @fitnyc.edu) and new password

5. Click on University Reporter to see available reports

 

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Mintel Reports Database Database Help See details.
Full-text market research reports on products, brands, demographics.

 

If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must "Register for a FREE Account."  Fill-in required information. Enter your FIT email address [firstname_lastname@fitnyc.edu]; no other email address is accepted. 

 

 

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P
R
S
W
WGSN Insight Database See details.

Consumer, marketing, retail, and innovation trends

Students must create an account and re-activate their account every 90 days: click on re-activate account

 To access  WGSN Insight:

  • login via the proxy and then with your WGSN username and password
  • select the part of the site you wish to use from the top menu under "Fashion"
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WWD Digital Daily Database See details.

Register for a WWD Digital Daily account using your FIT email address. Once registered, the daily edition of WWD will be sent to your email.

New registrations take 3-9 days to become active.

Access WWD Digital Daily through this  WWD Digital Daily  link and not through WWD Online.

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