ISCOM & AMC Global Marketing Communications

iscom gmc building facade

Description

Institut Supérieur de Communication et Publicité (ISCOM) has been preparing students for careers in advertising and communications since 1986. With close ties to industry and a strong alumni network, students are regularly exposed to the professional world—both in the classroom and through real-world projects. The Paris campus is set in a lively cultural area, just a short walk from landmarks like the Palais Garnier, Jardin des Tuileries, and the Champs-Élysées. 

Launched in Fall 2022, the joint Bachelor curriculum between ISCOM and FIT's Advertising & Marketing Communications (AMC) department offers a unique, two-year Global Marketing Communications program for selected students from both institutions. The first year takes place at ISCOM in Paris, and the second year unfolds at FIT in New York City. Taught in English by professors from both schools, the program combines academic coursework with the possibility of internships in both countries. Students collaborate in U.S. and French teams on real-world projects for international brands and markets, gaining invaluable cross-cultural experience. 

Eligible Majors: Advertising & Marketing Communications

Program Type: Exchange (full year)
“Exchange” lets you study abroad at a partner school while paying FIT tuition, with limited spots available.

Looking to Fund Your Study Abroad Experience?

FIT offers competitive scholarships - up to $10,000 - for students enrolled full-time while abroad. Awards are based on an essay, recommendations, GPA and financial need. Learn more about Paying for Study Abroad.

Review the ISCOM GMC Program Financial Budget Sheet (Google Doc) and meet with a financial aid counselor to discuss your program costs. 

Eager to Study Abroad? Apply Now!

Submit your application through the Study Abroad Portal and then complete the required Course Equivalency Form with your Office of International Programs (OIP) program coordinator. After that, your department will review your completed course plan and application. See How to Apply step-by-step.

Apply Now

Program Details

If you have further questions about this program, contact the International Programs office at (212) 217-5380 or [email protected]

Priority Deadline: Applications are reviewed and approved on a rolling basis through December 1, one year before the program begins. Students must apply by December 1 of their third semester (for two-year AAS students) or by December 1 of their first semester (for one-year AAS students).
Final Deadline (if space remains): Early in the spring semester prior to the start of the program.

General overview of the GMC timeline

  • Minimum GPA: 3.0
  • Enrollment: Completion of the AAS degree in Advertising & Marketing Communications at FIT in New York City is required. Students must apply in the fall of the year prior to the program start (see deadlines above).
  • Capacity: As an exchange program, it operates on a 1:1 ratio—meaning for every FIT student studying abroad, an international student studies at FIT. Enrollment is limited to 12 AMC students per cohort, with one cohort admitted each year.

Additional Requirements by Major:

Advertising and Marketing Communications (AMC):

  • Meet with the OIP Program Coordinator.
  • Meet with the Director of the Academic Advisement Center (AAC), Nedean Wilson.
  • Complete an interview with the GMC Program Coordinator at FIT. Selection is based on criteria such as global experience and perspective, motivation for the program, openness to diverse cultures, races, and religions, ability to collaborate in teams, and a commitment to developing creative skills.
  • Obtain approval from the department chair, AAC and the Registrar (coordinated through OIP).
  • Follow a pre-approved curriculum that aligns with FIT degree requirements.
  • Eligible students will complete the bachelor's-level program with the full third year (5th and 6th semesters) in Paris and the full fourth year (7th and 8th semesters) in New York City.

The ISCOM & AMC Global Marketing Communications (GMC) curriculum is an enhanced version of FIT’s Advertising & Marketing Communications Bachelor’s program, with a dedicated focus on global and international marketing communications. Please note that the curriculum is subject to change; students should confirm their specific academic plan with the AMC department and the Academic Advisement Center (AAC).

While in Paris, students’ schedules are organized by ISCOM and are based on required course equivalents. Note that one FIT course may correspond to a module composed of two or three shorter ISCOM courses. Reflecting the French academic model, class times may vary weekly, unlike the fixed schedules typical at FIT.

As this is an exchange program, students may also take online courses at FIT at no additional charge. All courses are taught in English.

Specific academic calendar dates are not posted until closer to the beginning of term. Typically the ISCOM calendar is:

  • Fall: from late August through January
    Final exams/projects may take place before or after the two-week Winter Break
  • Spring: from early February through late June

Students are generally expected to arrive the weekend before orientation begins.

Students are responsible for making their own accommodation arrangements for the duration of their stay. Keep in mind that Paris is a large city, like New York City, and students may encounter similar challenges as they look for housing. Start early and remember that if it seems too good to be true... it probably is. OIP also combines housing resources from all of its local partners here.

Students will be required to obtain a Long-Stay French Visa for the full duration of their time in France. The Office of International Programs (OIP) will hold a visa orientation to provide guidance and necessary institutional documents. However, it is the student’s responsibility to complete the required steps and secure the visa. Please note that this process cannot begin early, as visa applications may only be submitted within 90 days of the program’s start date.

FIT requires all students to be covered in the U.S. and internationally for the duration of their study abroad program. Students are automatically enrolled in the UHC Study Abroad Insurance, which is included in ISCOM GMC program budget sheet (google doc). This policy is SUNY-mandated, therefore, it cannot be waived. 

The UHC Study Abroad Insurance is ACA compliant and students may waive the FIT Haylor Student Health Insurance using the Study Abroad policy.

All ISCOM campuses are adapted for students with any type of disabilities. Please inform us in advance if any special preparations need to be made for your arrival.
In addition, free appointments with a psychologist are available for students who may need them.