Business and Entrepreneurship for Creatives

Beginning with the 2023 summer session, COVID-19 vaccine will no longer be mandated for students to attend FIT, but vaccination is strongly encouraged. For more details regarding the end of the COVID-19 vaccine mandate see the April 11, 2023, SUNY press release.

Dates

Winter Session: January 2–18, 2024
Winter registration: November 2, 2023–December 29, 2023

Spring Semester: January 29–May 22, 2024
Spring registration: November 20, 2023–January 29, 2024

Register  Now

AC 111
Advertising and Promotion
3.0 credits
In state $660.00 Out of state $1983.00

Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

AC 114
Marketing for Integrated Marketing Communications
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.

AC 161
Multimedia Computing for Advertising and Marketing Communications
2.0 credits
In state $440.00 Out of state $1322.00
Online: In state $470.00 Out of state $1352.00

Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

AC 171
Mass Communications
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.

EP 360
Social Enterprise
3.0 credits
In state $897.00 Out of state $2712.00

This course challenges students to create social value through entrepreneurship. Using the tools of entrepreneurs and innovators in the not-for-profit sector, social entrepreneurs apply the skills to develop a social enterprise for society’s most pressing social problems. Rather than leaving societal needs to existing government, not-for-profit or corporate solutions, social entrepreneurs find and demonstrate innovative ways to address these needs.

FM 110
Product Elements and Principles
2.0 credits
In state $440.00 Out of state $1322.00
Online: In state $470.00 Out of state $1352.00

Students learn the key components necessary for development of fashion apparel products. They gain experience in identifying apparel construction techniques, fabric strategies, product processes, bill of materials (costing), global sourcing, and learn key apparel terminology to develop garment prototypes.

FM 114
Introduction to the Fashion Industry
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

This survey covers the history, characteristics, and global interrelationships of all segments of the fashion industry. The course explores how fiber, textile, and apparel producers, retailers, and home furnishings companies merchandise and market their products within the industry and to the ultimate consumer.

FM 116
Fashion Business Practices
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

A comprehensive introduction to the modern fashion business environment with insight to the structures, finances, management, leadership, organization and ethical responsibilities of varied global fashion enterprises. Emphasis is placed on careers, job descriptions and the preparation necessary for a successful career in the fashion business.

FM 207
Retail Strategies
3.0 credits
In state $660.00 Out of state $1983.00

Explores current practices in the retail industry. Topics and disciplines include retail landscape, channel classification, industry segments, retail market strategies, data analytics, customer relationship management, financial strategy, supply chain structures and retail management.

FM 213
Direct and Digital Marketing for Fashion Business
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

Presents a comprehensive overview of the direct marketing industry, including its various components and career opportunities. Through the use of case studies and/or assignments, students learn strategic planning: how to choose and merchandise a product, pinpoint a target audience, develop marketing tests, and analyze results. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry

FM 245
Fashion Forecasting for Merchandisers
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

Students explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections. Using the case study method, trend research is evaluated through the use of scholarly texts, articles, databases, and relevant websites to identify opportunities for growth and profitability in a fashion business.

FM 303
Fashion Business Law
3.0 credits
In state $897.00 Out of state $2712.00

This course provides a practical introduction to the legal environment of the fashion industry. Students learn to anticipate and manage the key legal issues and problems faced by fashion designers and companies from the start-up phase though branding, sourcing, sales, and distribution phases.

FM 326
Sustainability in Fashion Merchandising
3.0 credits
In state $897.00 Out of state $2712.00

Using the case study method and primary research, this course enhances student knowledge of sustainability issues. Attention is also paid to the fiscal implications of implementing sustainability initiatives, illustrating that sustainability and profit are not mutually exclusive.

IN 322
Global Marketing
3.0 credits
In state $897.00 Out of state $2712.00

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.

IN 341
International Logistics
3.0 credits
In state $897.00 Out of state $2712.00
Online: In state $942.00 Out of state $2757.00

International logistics—the organized movement of goods, services, and people across countries—is explored. Students survey the impact of the market, government regulations, and technological forces on ground, ocean, and air transportation systems. International conventions and the role of unions in logistics are also studied.

IN 434
International Management
3.0 credits
In state $897.00 Out of state $2712.00
Online: In state $942.00 Out of state $2757.00

This course is a guide to the world of international business and addresses the myriad factors that influence decision makers working in this environment. Students assess how organizational structure, personnel decisions, resource planning and allocation, and other business alternatives are affected by a firm’s global participation.

MA 80
Fundamentals of Mathematics
4.0 credits
In state $880.00 Out of state $2644.00

This is a basic mathematics course with an emphasis on applications. This course reviews such topics as fractions, percents, decimals, ratios and proportions, rounding and estimating, measurement systems, linear equations and inequalities, and systems of linear equations. It is designed to provide the necessary skills for credit-bearing mathematics and sciences courses. Prerequisite(s): SAT scores of 530 or above will not require this course. ACT scores of 23 and above will not require this course.

MG 132
Marketing for Manufacturers
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

Students are introduced to the basic concept of marketing and the components of the marketing mix in order to understand how fashion products are developed and successfully distributed. Computer-assisted marketing, including barcoding, e-commerce, and the role of the internet, is investigated as a strategic tool for globalization.

MG 153
Excel for Business
2.0 credits
In state $440.00 Out of state $1322.00
Online: In state $470.00 Out of state $1352.00

This course prepares students to firm up their fundamental skill of Microsoft Excel 2016 for all business types and a very wide range of personal use. Excel program referring to MS 2016 textbook and Lynda.com helps you to prepare and develop a professional level-competency in Excel 2016. Students will develop a fundamental computer filing and operation in a corporate setting. At the completion of the course students will be prepared to take the MOS-Microsoft Certification Application Specialist Exam (MCAS) for a Certificate in Excel.

MG 242
Principles of Accounting
3.0 credits
In state $660.00 Out of state $1983.00
Online: In state $705.00 Out of state $2028.00

This introductory course covers the accounting cycle leading to the creation of a business’ financial statements. Topics include double-entry accounting, adjusting and closing entries, trial balances, inventories, bank reconciliation, specialized journals, accounts receivable, bad debts, and depreciation. Partnership and corporation accounting are also covered.

SS 141
Macroeconomics
3.0 credits
In state $660.00 Out of state $1983.00

Introduction to basic principles and characteristics of economic systems. Primary emphasis is on macroeconomic issues, including national income determination, monetary and fiscal policy, and current economic problems. (G4: Social Sciences).

SS 237
Industrial Psychology
3.0 credits
In state $660.00 Out of state $1983.00

Applies psychological principles to issues in the workplace. Personnel selection, training, leadership, motivation, job satisfaction, performance appraisal, and stress are explored to provide future leaders, managers, and technical specialists with information and skills to enhance their interpersonal and organizational effectiveness. (G4: Social Sciences).

TS 110
Product Elements and Principles Laboratory
2.0 credits
In state $440.00 Out of state $1322.00
Online: In state $470.00 Out of state $1352.00

This course is the lab component for FM 110. This course focuses on the understanding of textiles (knit and woven), and the details to consider when building a product in the Men’s, Women’s and Children’s apparel businesses. Corequisite(s): FM110

TS 111
Fundamentals of Textiles
3.0 credits
In state $660.00 Out of state $1983.00

General study of textile materials with an emphasis on the factors that produce successful fabrics in the marketplace, including fibers, yarns, construction, color, and finish. Characteristics of a wide range of market fabrics are examined.