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SXR 010 Retail Math: Merchandising, Planning, and Gross Margin
(Formerly called SXR 075 Retail Math: Merchandising, Planning, and Gross Margin)
0.9 CEU
Learn to interpret the numbers that drive today’s omni-channel retail business as you participate in a complete discussion of gross margin—what it is and the current business trends impacting it. Discover how gross margin is calculated and get an understanding of the art and science of retail pricing and its impact on profitability. The planning process is covered, with a focus on the sales and inventory relationship. Program is recommended for entry-level retail executives as well as for showroom sales account executives.

Instructor: Neal Leavitt, senior retail and manufacturing executive.

SXR 011 Retail Math Calculating and Analyzing Gross Margin
0.9 CEU
This online course addresses the arithmetic and interrelationships of the retail gross margin equation by examining its impact on retail profitability. Different strategies for gross margin management are taught. Topics include retail calendar impact, common pricing models, and the merchandise operating statement. Current industry publications and events are integrated into the course to illustrate practical business decisions leading to making a profit. Program content is useful for both retailing and manufacturing.

Instructor: Robert Salerno, retail consultant; former board member of Bon-Ton Stores; former retail executive.

SXR 028 Introduction to Planning and Allocation
1.2 CEU
Career opportunities in planning and allocation are plentiful. Learn the skills needed to effectively and efficiently manage product by focusing on the application of inventory management skills. Included are an introduction to the terminology of planning and allocation, the calculations used to manage inventory, and the use of Excel as an inventory management application. How to apply calculations in various scenarios using spreadsheets is demonstrated, and results are evaluated and discussed. 

Instructors: Vincent Quan, associate professor, Fashion Business Management, former retail and manufacturing planning and inventory control vice president; Naomi Gross, professor, Fashion Business Management, former retail executive.

SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
1.2 CEU
Learn how to increase repeat purchases and grow transaction size and profitability for both brick-and-mortar and e-commerce transactions. In this dynamic program, discover the importance of creating an emotional bond with customers through an eight-step process based on emotional targeting aimed at promoting loyalty and stimulating patronage.

Instructor: Richard Shapiro, founder and president, The Center for Client Retention; author, The Welcomer Edge: Unlocking the Secrets of Repeat Business and The Endangered Customer: Eight Steps to Guarantee Repeat Business.

SXR 050 Fashion Merchandising Bootcamp 
(Formerly called SXR 090 Fashion Merchandising Bootcamp)
1.2 CEU 
Learn the entire fashion merchandising "go-to-market" process in this intensive program on making and/or buying goods that excite today's customer and generate sales. Merchandising is all about having the right products in a seductive setting, be it in-store, print, or online, at a price your target customer is willing to pay. It's time to start seeing product through the customer's eyes. The "go-to-market" process starts with knowing a market: identifying customer's wants and needs, tracking and reacting to trend, and efficiently utilizing data analytics. Information highlights understanding the competitive landscape, identifying opportunities, handling the demands of multi-channels, promotion, vendor statistics, and the financial goals of sales, ROI, gross margin, and stock turn.

Instructor:  Catherine Mirenda, adjunct assistant professor, Fashion Business Management; multi-channel merchant.

SXR 055 Introduction to E-commerce and Digital Retailing
0.9 CEU
Gain an up-to-the-minute understanding of why the gap between brick-and-mortar retail and digital shopping continues to broaden as you learn what constitutes a successful online e-commerce strategy and implementation. Get an in-depth look at who today's star performers are and why, with our highly skilled e-commerce expert. Program introduces you to emerging concepts that are transforming the retail sector and changing customer shopping habits and loyalties in droves. The information imparted is beneficial for both retailers and suppliers.

Instructor: Claira Zambon Versland, international fashion retail expert.

SXR 080 Retail Operations and Management for the Omni-Channel World
0.9 CEU
This course looks at the key operational elements necessary to run a successful retail store in the omni-channel world, where the physical store is still the core identifier and magnet for business. Understanding what it takes to make a rewarding customer experience in-store is crucial for success in all channels. Topics covered include the role of store management, HR/staffing models, store layout and design, customer service models, in-store technology, and financial measurements. This course takes a critical look at real-world situations via store tours and case studies to drive home omni-channel's demands in the new retail model. Course includes off-site meetings.

Instructor: Robert Salerno, retail consultant; former board member, Bon-Ton; former retail executive.

SXR 083 Retail Management in the Omni-Channel World
1.5 CEU
Learn what it takes to deliver a successful and profitable customer experience through store and e-commerce channels. Topics covered include the role of store management, HR/staffing models, store layout and design, customer service models, in-store technology, and financial measurements and e-commerce oversight. Then find out how logistics and home delivery support brick-and-mortar and e-businesses. Learn the ins and outs of achieving delivery satisfaction, including insight on shipping fee pros and cons. Participate in case study discussions to strengthen your judgment and look at real-world situations via store tours to drive home omni-channel's demands.

Instructor: Robert Salerno, retail consultant; former board member, Bon-Ton; former retail executive.

SXR 100 Omni-Channel Retail Intro
0.9 CEU
This course focuses on defining today's retail structure and the essential strategic elements important to a corner in omni-channel retailing. No matter if you are a merchant, merchandiser, manager, or marketer, or sell into the retail sector, learn about the current marketplace and what the critical success factors are for any retail business. This course lays out the industry structure, direction, technology impact, and external and demographic shifts. New and emerging segments and strategies are featured, and the ability to analyze a retail business's growth potential is explained.

Instructor: Robert Salerno, retail consultant; former board member, Bon-Ton; former retail executive.

SXR 110 Omni-Channel Management Certificate Program
4.8 CEU
This course is the Omni-Channel Management Certificate Program, please click for more information.

Certificate Facilitator: Robert Salerno, retail consultant; former board member, Bon-Ton; former retail executive.

SXR 119 Omni-Channel Strategies: Winners and Losers
1.2 CEU
Gain a greater understanding of current successful omni-channel retail best practices to improve your own retail business or advance your career. Look at actual retail players who are at the top of their game, as well as some falling stars, and develop the critical-thinking skills applicable to market decision making. How retailers can best meet shopper demands across multiple channels to support greater customer lifetime value and loyalty is stressed. Program concentrates on innovation, sensational merchandising, customer satisfaction, and allegiance, which lead to profits and growth. ​Targeted marketing, brand voice, and the evolving role physical stores play in offering experiential and social venues are featured. Class discussions include analysis of retailers such as JC Penney, Warby Parker, Nordstrom, Williams Sonoma, Home Depot, and Amazon and their omni-channel strategies and implementation. 

Instructor: Marie Driscoll, CFA, principal, Driscoll Advisors; industry analyst focusing on apparel brands, retailers, and luxury goods; fashion business and retail industry columnist.

SXR 150 Omni-Channel: Digital Commerce Practices
Gain an up-to-the-minute understanding of why the gap between brick-and-mortar retail and digital shopping continues to broaden as you get an in-depth look at who today's star online performers are and why, with our highly skilled e-commerce expert. This program introduces you to emerging concepts that are transforming the retail sector and changing customer shopping habits and loyalties. Learn what constitutes a successful e-commerce strategy and implementation. 

Instructor: Claira Zambon Versland, international fashion retail expert.

SXR 175 Omni-Channel: Buying and Merchandising
(Formerly called SXR 115 Omni-Channel Buying and Merchandising)
1.2 CEU
This program focuses on aligning buying decisions with your target customer's purchasing habits for an optimal integrated experience. Find out how the buyer’s role has been impacted by omni-channel developments and discover how a merchant must perform to select goods for multiple platforms to pilot assortments from channel to channel. Learn how to deliver the right product, at the right time, in the right quantities, and at the right price to meet the customer's 24/7 demands.

Instructor: Susan Mazursky, CPA, former GVP divisional planning manager, Macy's; audit manager, Deloitte–TRADE Retail Practice.

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