What We Do
The Division of Communications and External Relations (CER) directs FIT’s communication
initiatives in support of the college’s strategic plan and brand identity. We promote
FIT as an innovative, global leader in higher education, and an influential contributor
to the creative economy. Responsible for media relations, social media, publications,
photography, video, writing, digital communications, government and community relations,
Newsroom, and Hue magazine, CER creates original content and collaborates with all areas of the college
to tell the FIT story to all its audiences, internal and external.
» Learn About Our Planning and Budget Process
How We Help
To support FIT’s integrated marketing communications program, we can help you develop effective and on-brand materials and identify appropriate ways to reach your audience. Do you want to promote an event or activity—or arrange photo or video coverage? Need to update or create a web page? Or propose a story idea for FIT Newsroom or Hue magazine? Do you need a comprehensive communications plan? We can help.

Advertising
Coordinating all of FIT’s paid media in conjunction with the college’s ad agency

Brand Identity
Telling the FIT story with our brand Nurturing Unconventional Minds

Crisis Communications
Serving as the centralized unit for communications in the event of an emergency

Events Management and Facilities Rental
Offering FIT’s space rental options, with venues from expansive to intimate

Government and Community Relations
Connecting FIT to federal, state, and city governments, and to our local community

Internal Communications
Working to keep our community informed and connected

Marketing
Creating strategic promotional campaigns to support the college

Media and Public Relations
Overseeing interactions with the media for individual employees and the college

Photography and Video
Capturing images and video to support communications

Print Publications
Supporting recruitment, development, campus activities and more

Social Media
Coordinating the college’s activities on Facebook, Twitter, Instagram and LinkedIn

Web Communications
Managing the content of FIT’s comprehensive communications channel