Two week immersive certificate program
Dates TBA
DBR 001: TBA
Time: Monday to Thursday from 10am to 6pm
Tuition: $4,200
Unlike static branding which focuses on consistency and repetition, dynamic branding process creates a balance between the constants and the variables to amplify messaging through the use of visual properties, time, motion, sound, and interactivity. It is particularly powerful for digital and experiential media channel touch points between a brand and its target audience. With social media’s role in corporate marketing continuing to expand, opportunities for this type of experiential brand expressions are being explored by some of the most innovative companies in the world such as Casa da Musica, MTV, Spotify, and the MIT Media Lab.
This Summer noncredit certificate program introduces the theories, principles, and skills of dynamic brand design and strategy. Advanced concepts and techniques such as fluid identity, data-driven strategy and design, as well as generative design and experiential branding are also discussed. This curriculum is designed for professionals who want to expand their knowledge and skill set in digital design as well as entrepreneurs looking to launch a brand or a start-up company.
What You Will Learn
- Formulate dynamic branding concepts and positioning with a focus on screen based and experiential media
- Create dynamic brand identities that tie with an overarching brand strategy
- Develop prototypes for data-driven and generative design concepts
- Apply multisensory design principles to dynamic branding system for various digital and experiential media platforms
- Apply strategic planning and develop the concept for a brand activation campaign
- Develop creative solutions collaboratively in a multidisciplinary team to achieve project results
Why FIT?
- Classes taught by an interdisciplinary team of award winning experts in the field
- Earn a certificate from FIT, a world-renowned design school
- Curriculum Designed by FIT's Creative Technology & Design (CT&D) subject area which is a leader in digital design education
- Advanced pedagogy balancing practical knowledge and creative principles
Meet Our Faculty
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Center for Continuing and Professional Studies (CCPS)
FIT's CCPS offers credit and non-credit courses in fashion, business, design, computer technology, and marketing, as well as a range of certificate programs to help you enter and advance in the fashion and related industries. With short seminars, multi-session courses, and flexible schedules, you can learn at a time and pace you can manage and afford.
Creative Technology & Design (CT&D)
The CT&D program area was founded with a mission to elevate students’ understanding of advanced design concepts as well as their command of cutting-edge technology, CT&D at FIT provides a flexible curriculum and an empowering transdisciplinary learning environment. Our pedagogical goal is to nurture the next generation of creative technologists who will design digital products, platforms, and creative solutions that improve people’s lives.
CT&D Advisory Board
C.J. Yeh, Program Director, Founder / Creative Director, Cynda Media Lab
Christie Shin, Program Coordinator, Partner / Design Director, Cynda Media Lab
Paul Kim, Vice President of Strategy, North America HQ at Samsung Electronics
Allison Ceraso, President and Chief Experience Officer, Havas Health Plus
Marcin Ramocki, Chairman, MFA in Media Arts, New Jersey City University
Akiko Rokube, Creative Director, PwC Experience Center
Jennifer Bruno, Director of Product, Fusion Media Group
Ben Morejon, Creative Director, Anomaly
Emily Frost, Manager of Brand Creative, Faherty Brand