Color is the Primary Customer Purchasing Motivator
Fall 2021 Dates (Remote Online)
SXC 110: TBA
Time: Every Monday and Wednesday, 6:10pm to 9:10pm EDT
Tuition: $1,400* (*Note: on-campus has an additional $100 materials fee)
Online Platform: Blackboard - Remote
Artists, designers, and merchandisers embark on an 8-week certificate program that cultivates their ability to use color to achieve success and increase sales with an understanding of consumer behavior. Work hands-on developing professional palettes to make confident design, styling and merchandising decisions. This certificate program includes a panel discussion by industry experts who work with color in their fields, career coaching, and a special session conducted by a top trend expert. Visits and demos include FIT’s unique color facilities.
Course Materials: Students should expect to purchase some workshop-related materials assigned at the first class and have a color wheel by The Color Wheel Co for the first class of the program.
What You Will Learn
- How color impacts branding and purchasing decisions, including subliminal messaging
- How to use color as a creative competitive tool
- Color psychology in today’s multi-cultural market
- Professional color vocabulary, resources, and guides
- Create color palettes, combinations, and stories
- How to use color as a mood and appearance enhancer
- The art and science of color forecasting
- Possible career paths and advancement
Why FIT?
- Program developed and taught by professional color experts and offers the only comprehensive curriculum for use of color as a marketing tool
- FIT has the distinction of having faculty who are color specialists in many markets including apparel, accessories, home products, interior design, marketing and communications; as well as psychology, sociology, and art history
- The FIT Gladys Marcus Library trend forecasting resources and the Textile Development and Marketing Department Archroma laboratory
- Earn a certificate from FIT/SUNY, a world renowned college of art and design, business and technology
Meet Our Faculty
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Deborah Hernandez Certificate facilitator, owner, design director, DLHernandez INC, custom rug design, rug stylist, consultant, adjunct assistant professor, certified color specialist, Textile Surface Design, FIT, member IFDA NYC Chapter. |
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Tonya Blazio-Licorish Fashion and textile historian, design and trend consultant. |
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Patti Carpenter Global trend ambassador, principal, carpenter+company, international color authority and brand consultant, designer and merchandiser. |
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Ben Gomes President, CFS Trends, internationally recognized color authority and trend forecaster. |
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Betsy Karp Principal, “The Color Coach”, motivational speaker, author and designer. |
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Dennis Lee Design director, Tyler Hall, wallcovering and fabrics, custom art studio hand painted designer, adjunct assistant professor, Textile Surface Design/Fabric Styling, FIT. |
Outline
4 sessions: How to Use Color to Move the Market: Design Concept to the Customer’s
Closet
4 sessions: Learn to Work Like a Color Professional
4 sessions: Color Painting Studio
2 sessions: The Psychological Impact of Color
1 session: Color Trend Forecasting and Today’s Customer
1 session: Color Careers
Center for Continuing and Professional Studies (CCPS)
FIT's CCPS offers credit and noncredit courses in fashion, business, design, computer technology, and marketing, as well as a range of certificate programs to help you enter and advance in the fashion and related industries. With short seminars, multi-session courses, and flexible schedules, you can learn at a time and pace you can manage and afford.