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Fashion Business Management


product development students working in computer lab

Fashion is a fast-paced world, where style rules and strategy counts!

Every season, designers show their latest creations, looks that eventually make it from runways to websites and stores all over the world. It's the job of the merchandise manager to choose the best of these looks and trends, mixing and matching colors, sizes, and silhouettes to give customers what they want at a price they're willing to pay. It's a challenging career that combines creative skills and analytical thinking. Studying the business of fashion to earn a Fashion Business Management degree will prepare students for a rewarding  and successful career.  

New York City provides the best setting for any student who is fascinated with fashion merchandising. Instructed by experienced industry professionals, you will have the opportunity to learn real-world skills beyond the classroom by visiting showrooms, specialty shops, and buying offices throughout the city. Internships and capstone classes provide additional firsthand experience and networking opportunities.

Working individually and in teams, you will study fashion marketing, product development, buying and planning, sourcing, styling, fashion management and forecasting, artificial intelligence, social media and analytics development. You'll master the skills needed in global retail operations and management, and learn how to combine your sense of style with business acumen.


  • Fashion Business Management at FIT is the largest and oldest degree program of its kind in the country.
  • An advisory board of industry executives ensures that the program reflects current standards and practices in the field.
  • The programs has close ties to industry and alumni offer extensive networking opportunities.
  • The International Fashion Business Management Program in Florence and New York—the only one of its kind—allows students to take one year of their bachelor's program at FIT and one year at the Polimoda International Institute of Fashion Design and Marketing in Italy.
  • Students win industry scholarships.

In this program, you will:

  • have opportunities to take field trips to stores and corporate offices and meet with industry executives.
  • experience internships with major companies such as Michael Kors, Tory Burch, Rent-the-Runway, StitchFix, Madewell, Bloomingdale's, Macy's, Nordstrom, Burlington, Kohl's, Century21 Department Stores, Saks, Ann Taylor and Kate Spade.
  • collaborate with fellow students on extracurricular projects in student clubs, including the Merchandising Society, Collegiate DECA, Runway 27, and the Black Retail Group (BRAG).
  • learn about global merchandising strategies in classes in New York and see them come to life in study abroad programs in Australia, London, Hong Kong, Paris, Rome, and Florence.

The Fashion Business Management One-Year Associate Degree program is available online.