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Learning Outcomes

Program learning outcomes are statements by faculty members that describe the most important things students will know and be able to do when they graduate from a program.

Bachelor of Science Degree

Upon graduating from the Direct and Interactive Marketing BS program, students will be able to:

  • explain the differences between direct marketing and general marketing and determine how these direct marketing tools are used to generate sales and awareness for all product categories;
  • prepare an overall creative statement, write direct marketing advertising copy, and prepare artwork for a variety of media including direct mail, magazines, email/internet, etc.;
  • prepare and analyze direct marketing financial plans using Microsoft Excel;
  • develop media plans, including television, digital platforms, and print (e.g., how, when and where they are used effectively);
  • communicate clearly and persuasively in written documents, mediated communication, and oral presentations;
  • understand the ethical standards for the practice of direct and indirect marketing and be able to apply the standards to their own environment and practice; and
  • critically analyze direct marketing brand issues and opportunities.