The beauty industry stands at a structural inflection point: it must evolve beyond
surface-level appearance or risk irrelevance as science moves toward biological longevity.
Traditionally, beauty has focused on visible correction, reducing wrinkles and improving
external aesthetics. However, scientific longevity centers on maintaining biological
function, including cellular health, metabolism, and cognition.
Longer life does not equal better life: Both lifespan and healthspan have been trending
upwards globally, but not at the same rates. In the United States, lifespan has outpaced
healthspan by double.
The future of beauty belongs to brands that can bridge the gap between scientific
credibility and meeting consumer demand.
Group Leaders: Claudia Bognanni & Juliana Rodrigues PR Lead: Taylor Zeig Quantitative Lead: Duygu Celebi Qualitative Lead: Fredrick Kim Creative Lead: Taylor Zeig White Paper Lead: Rachel Pastore
Claudia Bognanni
Global Marketing Manager | Elizabeth Arden - Revlon
Claudia Bognanni is a beauty-forward strategist and the Global Marketing Manager for
Elizabeth Arden at Revlon, where she drives the worldwide strategy for fragrance and
body care, modernizing heritage pillars for a new generation of consumers. A pivotal
force behind the brand’s modern evolution, she recently spearheaded the launch of
Eternal Aura, the house’s first new fragrance pillar in nearly a decade.
Claudia’s competitive edge lies in a rare duality: a decade of elite molecular research
at world-renowned institutions, including Rockefeller University and ETH Zurich, combined
with an MPS in Cosmetics and Fragrance Marketing and Management from FIT. This fusion
of scientific rigor and market intuition allows her to identify the; white space;
where science meets consumer desire, translating complex innovation into products
and transformative brand experiences. Beyond the office, she is a dedicated mentor
for women in STEM and an olfactive artist, creating immersive installations that explore
the intersection of science and scent. Based in New York, she finds her ultimate inspiration
in her life with her husband, Ben, and daughter, Alba.
Duygu Celebi, PhD
Director | PDC Brands
Dr. Duygu Celebi is a scientist and innovative product development leader with more
than 10 years of experience in the personal care industry. She recently joined PDC
Brands as a Director. Prior to her current role, she spent more than a decade at Unilever,
where she developed new formulations that helped unlock product claims, strengthen
innovation pipelines, and contribute to patentable technologies for multiple Dove
Body Wash products.
Her expertise spans formulation science, clinical and consumer testing, technical
storytelling, and translating scientific data into consumer-relevant product benefits.
Throughout her career, Dr. Celebi has focused on connecting consumer needs, scientific
insights, and brand strategy to develop differentiated products that are meaningful,
relevant, and commercially viable. She is known for building trusted partnerships
with cross-functional teams and external partners while bringing a thoughtful, science-led
perspective to innovation.
Dr.Celebi’s experience living in both Türkiye and the United Kingdom helped shape
her global mindset and strengthened her ability to collaborate across cultures, markets,
and disciplines. She holds a master’s degree and Ph.D. in Chemistry from the University
of Bath, as well as a master’s degree in Green Chemistry from Imperial College London.
Fredrick Kim
Executive Director, Global Marketing | TOM FORD BEAUTY/Estée Lauder Companies
Mr. Kim is the Executive Director for TOM FORD BEAUTY at Estée Lauder Companies, under
the Fragrance Team. He leads all Fragrance Portfolio including category strategy,
innovation pipeline, and hero support across high traffic shopping moments. He manages
end-to-end launch process from concept to go-to-market strategies focused on the consumer
journey. He previously held the position of Strategy Director at Tom Ford Beauty where
he was involved in developing brand strategy including acquisition strategy during
the pivotal moment when The Estée Lauder Companies acquired the TOM FORD brand and
all its intellectual property. Previously Mr. Kim also worked in PepsiCo across various
strategy and marketing roles as well as PwC in the operations consulting practice.
Mr. Kim earned his Bachelor’s degree, cum laude, in Mathematics and Economics and
also earned his MBA at Yale School of Management. He was born in Oregon and raised
in Korea and loves to play tennis, golf, and read. He is fluent in English and Korean
and is passionate about learning new languages including Chinese and French.
Rachel Pastore
Sr. Manager, Affiliate Customer Service & Brand Support | Shiseido
Rachel Pastore is an operations leader in the beauty industry whose work focuses on
connecting operational strategy, sustainability, and cross-functional innovation.
She is currently the Senior Manager of Affiliate Customer Service & Affiliate Brand
Support at Shiseido Americas, where she oversees international affiliate operations
across six brands within the company’s portfolio. In this role, she leads a team responsible
for global order management, market coordination, and operational execution across
international regions, while also supporting enterprise-wide transformation initiatives
spanning systems, process improvement, and organizational operations.
Prior to her current position, Ms. Pastore managed E-Commerce Operations, where she
worked closely with distribution center operations and developed a strong interest
in workflow optimization, systems thinking, and sustainable operational practices.
During this time, she contributed to initiatives focused on tertiary packaging sustainability
and reducing excess and obsolete inventory within limited-edition and promotional
materials programs.
Before entering the beauty industry, Ms. Pastore worked within the start-up and co-working
world, experiences that shaped her collaborative leadership style and interest in
adaptive systems and cross-functional problem solving.
Her broader professional interests center on the relationship between brand strategy
and operational design within the beauty industry. She is particularly interested
in how earlier integration between creative, product development, and operational
functions can improve both supply chain efficiency and the quality, clarity, and long-term
sustainability of brand and product strategy.
Ms. Pastore earned a Bachelor of Arts in Analytical Philosophy from Oglethorpe University
and a Master of Science in Sustainable Design from Thomas Jefferson University. She
is currently pursuing a Master of Professional Studies in Cosmetics and Fragrance
Marketing and Management at Fashion Institute of Technology.
Originally from the Philadelphia area, Ms. Pastore currently resides in lower Manhattan
with her husband, Patrick, and their two dogs.
Juliana Rodrigues
Global Chief Compliance Officer | VP - Coty Inc.
Juliana Rodrigues is a global compliance and data privacy executive with solid international
experience across the beauty, commodities and legal sectors. She currently serves
as Global Chief Compliance Officer, VP at Coty Inc., leading global ethics, compliance,
data privacy and AI governance initiatives across the Americas, EMEA, and APAC. A
lawyer by training with a strong business-oriented mindset, Juliana specializes in
ethics and compliance, internal investigations, anti-corruption frameworks, regulatory
and governance transformation. She is recognized for building trusted partnerships
across senior leadership while driving practical, technology-enabled solutions in
multinational organizations.
Originally from Brazil and now based in New York, Juliana holds degrees and executive
certifications from Pontifícia Universidade Católica de São Paulo (PUC-SP), Fundação
Getulio Vargas (FGV) and University of California, Davis and is currently completing
the Cosmetics and Fragrance Marketing and Management program at Fashion Institute
of Technology (FIT)
Taylor Zeig
Sr. Manager, eCommerce | Shiseido
Taylor Zeig is a digital commerce and marketing leader with experience driving growth,
customer engagement, and digital innovation within the beauty industry. Zeig is currently
the Senior Manager of eCommerce for Shiseido US. In this role, she leads the development
and execution of digital experience strategies that drive revenue and advance key
brand objectives across product launches, sitewide promotions, exclusive direct-to-consumer
programs, and customer engagement initiatives.
Zeig brings a strong foundation in digital commerce and marketing, having grown within
Shiseido’s organization. She previously served as Associate Manager of eCommerce for
Clé de Peau Beauté US, where she supported the brand’s online growth and strategic
initiatives. Earlier, as Online Marketing Coordinator, where she led email marketing
strategy and supported affiliate programs to strengthen customer engagement and performance.
Throughout her tenure, she has played a key role in scaling digital growth and optimizing
the online customer experience. She holds a Bachelor of Science Degree in Marketing
from the University of Central Florida.