The Science of Longevity

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The beauty industry stands at a structural inflection point: it must evolve beyond surface-level appearance or risk irrelevance as science moves toward biological longevity. Traditionally, beauty has focused on visible correction, reducing wrinkles and improving external aesthetics. However, scientific longevity centers on maintaining biological function, including cellular health, metabolism, and cognition.

Longer life does not equal better life: Both lifespan and healthspan have been trending upwards globally, but not at the same rates. In the United States, lifespan has outpaced healthspan by double.

The future of beauty belongs to brands that can bridge the gap between scientific credibility and meeting consumer demand.

View the Fact Sheet

Team Members

Group Leaders: Claudia Bognanni & Juliana Rodrigues
PR Lead: Taylor Zeig
Quantitative Lead: Duygu Celebi
Qualitative Lead: Fredrick Kim
Creative Lead: Taylor Zeig
White Paper Lead: Rachel Pastore

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