The Business of Longevity
The longevity economy is no longer a forecast. It is the present competitive reality
reshaping consumer expectations across every major industry, including beauty. As
the global longevity market grows from $5.3 trillion in 2023 toward an estimated $8
trillion by 2030 (XRC Ventures), and as the definition of beauty expands from aesthetic
enhancement toward biological optimization and long-term vitality, the brands most
at risk are those still operating on the assumptions of the previous era.
Team Members
Group Leaders: Miranda Spears & Maksoom Zahara
PR Lead: Alice Divan
Quantitative Lead: Aamir Attarwala
Qualitative Lead: Lauren Furnari
Creative Lead: Yeon Jung Roh
White Paper Lead: Lamis Alkhatib


Lamis Alkhatib
Associate Account Manager | DripComm
Lamis Alkhatib is a beauty and wellness brand strategist with global experience across the MENA, LATAM and American markets. She is known for building cross-functional alignment, crafting campaigns that spark conversation, and bridging global brand codes with local market relevance. Currently serving on the PR team at DripComm, Ms. Alkhatib supports brand and media strategy for clients within the beauty, wellness, and health spaces; contributing to high-impact, insight-driven campaigns that sit at the intersection of culture, creativity, and business impact.
Prior to this, Ms. Alkhatib served as Senior Manager of Digital Marketing and Operations at Grand Stores in Puerto Rico, leading the launch of the company’s DTC e-commerce platform. She also executed end-to-end digital strategy, driving sustained growth on socials and expanding brand visibility. Her career is grounded in extensive experience on brand-side and agency roles, including Parfums Christian Dior in Dubai and boutique PR agencies, where she led influencer and media strategy for beauty and fashion launches through high-impact campaigns and events for global luxury brands, including Jimmy Choo, Celine, and Prada across the MENA region.
Ms. Alkhatib holds a BBA in Hospitality and Tourism Management from Pace University, graduating magna cum laude. Fluent in English, Spanish, and Arabic, with a rich multicultural upbringing, she is deeply passionate about how beauty and fragrance storytelling can shape emotional connection, community, and long-term brand desirability.


Aamir Attarwala
Brand Manager | Nemat
Aamir Attarwala is a next-generation business leader and strategist within Nemat, a family-owned fragrance house rooted in more than 170 years of Indian perfumery tradition. As part of the sixth generation of the Attarwala family, his work focuses on helping lead the evolution and global growth of the brand while preserving the heritage, craftsmanship, and cultural storytelling that define the company’s legacy.
His work spans brand development, product innovation, retail partnerships, education, and omnichannel growth initiatives across domestic and international markets. He has helped support Nemat’s expansion across major retail and digital channels while contributing to the brand’s positioning at the intersection of fragrance, wellness, and contemporary consumer culture.
Prior to joining Nemat full-time, Mr. Attarwala worked internationally with Centdegrés, the global luxury branding and design agency, where he contributed to creative and strategic projects across Asia, including several years spent working in Shanghai. His international experience across North America, Europe, and Asia has shaped a global perspective on consumer engagement, luxury branding, and emerging beauty trends.
Mr. Attarwala also served as a mentor for the Ulta Beauty MUSE Accelerator, supporting emerging beauty founders and early-stage brands navigating growth within today’s evolving retail landscape. He is particularly passionate about the future of the beauty industry through the lens of inclusivity, cultural storytelling, and heritage preservation.


Alice Divan
Head of Marketing | Nemat
Ms. Divan is a global marketing leader with over a decade of experience driving brand strategy, digital innovation, and e-commerce growth across North America, Europe, and Asia. Currently serving as the Head of Marketing for the heritage fragrance house Nemat, she leads brand evolution and marketing operations. Her career is anchored by extensive strategic assignments for The Estée Lauder Companies, where she led global marketing and digital initiatives for a portfolio of brands including La Mer, Bobbi Brown, MAC Cosmetics, and Jo Malone London.
Her work consistently bridged the gap between heritage storytelling and modern digital growth. She further expanded her expertise in beauty tech through her work with Zuvi, where she helped shape the brand’s global positioning and supported the strategic partnership with L’Oréal for the launch of the award-winning AirLight Pro. Her background also includes editorial content for VOGUE Japan and PR and marketing for Reschia Studios in Stockholm. A connector and advocate for community-driven leadership, Ms. Divan is currently developing a platform dedicated to European women working in the beauty industry.
She holds a Master’s degree in Fashion Studies from Stockholm University and a Bachelor’s degree from Waseda University in Tokyo. A native Italian speaker fluent in English and proficient in Japanese and Spanish, she brings a strong cross-cultural perspective to the global beauty landscape.


Lauren Furnari
Account Manager, Prestige Beauty | Coty
Mrs. Furnari is a luxury beauty marketer with experience spanning omnichannel marketing, digital commerce, retail partnerships, and consumer engagement across prestige fragrance, skincare, and cosmetics portfolios. Her background includes supporting globally recognized fashion and beauty houses at Coty — including Burberry, Calvin Klein, Chloé, Gucci, and Marc Jacobs — where she helped translate brand identity and heritage storytelling into cohesive go-to-market strategies across evolving digital and retail landscapes.
She has also supported the growth of emerging and culturally disruptive beauty brands across leading retail and ecommerce channels including Amazon, Bloomingdale’s, Macy’s, Nordstrom, Sephora, and Ulta Beauty, contributing to product launches, platform expansion, and integrated consumer engagement initiatives. Her work has focused on driving revenue growth, increasing conversion, improving digital visibility, and strengthening key performance metrics across increasingly competitive and culturally driven markets.
An FIT alum, Mrs. Furnari returned to pursue her Master’s degree after discovering her passion for the intersection of beauty and fashion. She also participated in a consumer insights panel with Circana during Cosmoprof North America Miami focused on LATAM Beauty: Activating Data with an Outside-in Perspective. Her work explores how modern beauty brands can transform from transactional businesses into culturally embedded consumer ecosystems.


Yeon Roh
Executive Director, Creative | M.A.C Cosmetics
Yeon Roh is Executive Director, Global Creative Packaging Design Lead at MAC Cosmetics. Her work focuses on translating forward-thinking concepts into commercially impactful, consumer-driven design through packaging and product innovation.
Roh is an award-winning designer and lead inventor on multiple patents in cosmetic packaging, with recognition from leading industry organizations including Pentawards and PCD Innovation Award. In parallel, she serves as a faculty member in the BFA Product Design program at Parsons School of Design, where she mentors emerging designers.
She holds a BFA in Product Design from Parsons and has completed executive education at Columbia Business School.


Miranda Spears
Director, Global Marketing & Product Development | Thayers at L'Oréal
Ms. Spears is a global brand marketing leader who brings impactful narratives to life by creating problem-solving products that inspire everyday confidence. This June, Ms. Spears stepped into a new role leading Product Development for Thayers, where she drives the global category roadmap and long-term innovation strategy. Her prior role was US Marketing Director on L'Oréal Paris Skincare, where she managed the regional strategy and go-to-market plans for multiple franchises, including the hero pillar Age Perfect.
She began her L'Oréal career on the West Coast before relocating to New York and joining IT Cosmetics to focus on the global Complexion portfolio. During her tenure there, she oversaw product development and campaign execution across eight categories while helping to scale the brand’s international footprint.
Beyond the business, Ms. Spears views beauty as a powerful conduit for community and self-expression. Inspired by its daily impact on how people feel about themselves worldwide, she is dedicated to shaping a more intentional future for the industry, one rooted in genuine human connection, life-changing product innovation, and a steadfast advocacy for mental health.


Maksoom Zahara
Manager, Data & AI Enablement | Estée Lauder Companies
Ms. Zahara works at the intersection of AI, technology, and beauty, passionate about reimagining modern brand building through innovative technologies. She currently leads Data & AI Enablement, designing and scaling enterprise-wide programs that drive AI adoption and measurable business impact across the organization.
Throughout her career, Ms. Zahara has worked at the forefront of emerging technologies and consumer trends, focused on what's next, where consumer behavior is shifting, and where brands should show up. She introduced live-streaming capabilities just prior to the pandemic, enabling rapid scale during a critical moment of digital acceleration.
Ms. Zahara began her career in finance before transitioning into beauty, drawn to the industry's ability to shape identity through consumer behavior, product innovation, and storytelling. This foundation informs her approach today: rigorous, data-driven, and grounded in a deep understanding of consumers and how brands build meaning.
Above all, Ms. Zahara is consumer-obsessed. Her vision is to help shape a future where brands use technology as a strategic enabler to meet the modern consumer where they are, anticipate their needs, and make them feel seen, connected, and inspired.