The Longevity Consumer

Category Business Development | Cosmetics/L’Oréal USA 

Shannon Hickey is a Director of Category Development at L’Oréal USA, leading growth strategy across the cosmetics portfolio for Maybelline New York, L’Oréal Paris, NYX Professional Makeup, and essie. Ms. Hickey began her career in beauty as an LVMH summer intern at DFS Hong Kong focused on launching Korean brands in the luxury department store. After graduating from William Smith College with a Bachelor of Arts in economics and a minor in dance, she joined L’Oréal as a junior marketing associate in the Dermatological Beauty Division.

During her four years on Dermablend Professional, Ms. Hickey held multiple roles across consumer and retail marketing and launched the brand on Amazon, which became Dermablend’s key strategic growth driving channel. Ms. Hickey managed medical relations and formed the brand’s first spokesperson relationship with a dermatologist influencer.

Ms. Hickey joined Maybelline NY marketing in 2021 as a manager on the eye team and was promoted in 2022, managing the eye liner, eye brow, and eye shadow segments. Throughout her tenure on Maybelline NY US marketing, Ms. Hickey returned the eye brow category to growth, maintained the #1 brand positions in eye liner and eye shadow, and piloted digital initiatives including TikTok Shop.

Ms. Hickey has been a brain tumor survivor since 2023 and volunteers to support brain tumor research. During her undergraduate studies, she studied abroad in Budapest, Hungary at Corvinus University studying economics.

Senior Design Director of Packaging | e.l.f

Mickenzie Noguera is the Senior Design Director of Packaging at e.l.f. Beauty where she leads packaging design for e.l.f. Cosmetics across innovation launches, collaborations, and promotional campaigns. Over the past seven years, she has helped shape the packaging identity of one of beauty’s fastest-growing brands, focusing on cultural relevance, quality execution, and sustainable design. Some of the design work she is most proud of includes e.l.f.'s standout franchises such as Halo Glow and Power Grip, as well as collaborations with brands like Chipotle, Dunkin’, and Liquid Death.

Prior to e.l.f. Beauty, Mickenzie worked across beauty and home fragrance brands including Clairol, Johnson & Johnson, Laura Mercier, DPM Fragrance, and Aromatique. She holds a Bachelor’s Degree in Graphic Design and a Master’s Degree in Packaging Design, both earned summa cum laude. Her creative perspective has been shaped by studying art abroad in Florence and a lifelong love of making physical art—a practice that extends beyond packaging into clothing, ceramics, and other tactile forms of design.

Group Director, Strategy & Innovation at CHANEL

Rachel Rahal is the Group Director of Strategy & Innovation at CHANEL, where she leads cross-functional transformation and process optimization initiatives across the Fragrance & Beauty division. Her work focuses on building scalable operating models and leveraging emerging technologies, including GenAI-enabled solutions, to improve efficiency, strengthen governance, and support long-term business growth. Since joining CHANEL in 2022, she has led CAPEX transformation programs across boutiques and multi-brand retailers, as well as operational change management initiatives supporting key partners including ULTA and Sephora.

Prior to CHANEL, Rachel held a role in Regulatory Affairs & Governance at UBS, where she focused on strategic prioritization, project governance, and regulatory initiatives involving FINRA and the SEC. She began her career in project management at The New Traditionalists, overseeing large-scale commercial and residential design projects.

Originally from Vero Beach, Florida, Rachel now resides in Manhattan with her husband. Outside of work, she enjoys traveling, golfing, discovering new restaurants, and spending time with her dachshund, Annie. She is passionate about community engagement and volunteers with The Bowery Mission, helping provide essential services and support to individuals and families in need. She previously served on the Associate Board of Minds Matter NYC, supporting educational access and mentorship opportunities for students from underserved communities.

Manager, Trade Marketing & Commercial Excellence, Coty Inc.

Victoria Rowan recently joined Coty Inc. as the Trade Marketing Manager, overseeing wholesale strategy and non-saleable programming across the prestige fragrance and cosmetics portfolios including Marc Jacobs, Calvin Klein, Hugo Boss, Chloe, and Kylie Cosmetics. In this role, she translates global brand strategies into effective channel programming for the US market, accelerating regional growth and market share.

Prior to Coty, Victoria was the trade marketing manager at Estée Lauder Companies focused on the Bobbi Brown Cosmetics and Bumble & bumble. haircare within the NA region. She began her beauty career at Clarins Groupe, managing PR strategy and later brand education for the Mugler and Azzaro fragrance portfolios, before advancing into successive product marketing and trade marketing roles for the Clarins namesake brand.

Already a proud graduate of Fashion Institute of Technology, Victoria holds an Associate’s in Advertising and Marketing Communications and a Bachelor’s in Cosmetics and Fragrance Marketing, complemented by five multidisciplinary minors in Latin American studies, international trade, psychology, economics, and sociology. While at FIT she spent a semester abroad studying the European cosmetic and fragrance industry across Paris, France and Milan, Italy, learning firsthand from leading global beauty brands, manufacturers, and retailers.

Head of Innovation, Nexxus Styling North America, Unilever

Manika Verma is leading Innovation for Nexxus Styling North America, working at the intersection of beauty, consumer insight, and brand strategy to build crave-worthy innovation platforms and drive category growth. A global beauty marketer with strong P&L acumen and experience across multiple continents, she brings over more than a decade of leadership in innovation, portfolio strategy, and brand transformation.

Through her career, she has been a brand surgeon and ‘crave creator’, leading brand turnarounds by identifying whitespace opportunities, building premium growth platforms, and translating consumer tensions into emotionally resonant products and campaigns. Her track record of transformation is anchored in several Unilever icons: at Vaseline, she doubled the Lip business by shaping culture driven "drops" & future growth formats, while at POND’S, she drove one of the brand’s largest equity shifts through serum and hydration innovation. Earlier in her career at Philips Beauty, she accelerated portfolio growth by building new category platforms and integrating brand engagement across the full consumer journey.

She is passionate about turning products into obsession, campaigns into cultural pull, and brands into long-term desire. Outside of work, she is usually deep in beauty rabbit holes, niche jewelry and fragrance socials, discovering pharmacy skincare gems, and somehow convincing herself that one more milky lotion is absolutely necessary. Dancing and yoga are her occasional attempts at balance. Originally from India, she holds masters in business administration and bachelors in electronics engineering.

Customer Experience | L’Oréal Aesthetics

Evan Vinjamuri is currently serving as Director – Customer Experience Supply Chain for the L'Oreal SkinCeuticals and SkinBetter Science brands, a role he transitioned to in October 2025. In this capacity, he is responsible for defining, implementing, and optimizing the customer experience for our medical practice and medi-spa customers. His expertise lies in connecting the needs of the business with the end-to-end supply chain in order to deliver industry-leading White Glove service.

Evan Vinjamuri brings over 12 years of diverse experience at L’Oréal LUXE to this role. He began his career with the company in 2014 as an Analyst – Account Supply Chain and has since held progressively senior positions across multiple departments, including Physical Flows, Customer Collaboration, and Global Supply Planning. Prior to his current role, he served as Director - LUXE Divisional Business Expert for the implementation of a new Warehouse Management System. In this capacity, he was responsible for supporting the successful implementation of the new WMS at both the Domestic and International Distribution Centers.

Evan Vinjamuri holds a Bachelor of Science degree in Industrial Engineering from Rutgers University. He lives in Old Bridge, NJ with his wife and 3 children.

Senior Manager, Marketing | CeraVe/L’Oréal

Abby Wyman is a Senior Marketing Manager for CeraVe at L’Oréal, with seven years of experience driving growth through strategic operational marketing. Since joining L’Oréal, she has successfully brought eight product innovations to market, partnering across marketing, product development, sales, and retail teams to deliver consumer-centric activations that drive sales and category growth. In her current role, Abby leads the Facial Cleanser and Facial Moisturizer franchises and serves as the primary brand liaison for Amazon, overseeing key brand campaigns, digital creative, and retail partnerships. Most recently, she is helping lead the execution of CeraVe’s first-ever routine campaign, combining culturally relevant media, strategic partnerships, and innovative activation strategies to increase sales, expand market share, and elevate the brand’s share of voice within the skincare category.

A lifelong beauty enthusiast, Abby has always been fascinated by the unique role beauty plays in helping people feel confident, express themselves, and care for their well-being. What began as a personal passion evolved into a career focused on building brands that make a meaningful impact in consumers’ everyday lives. She is energized by the opportunity to combine creativity, consumer insights, and business strategy, and finds deep fulfillment in bringing innovative products and campaigns to market. Her enthusiasm for the industry continues to fuel her curiosity, inspire her work, and drive her commitment to delivering exceptional brand experiences.

Abby earned a Bachelor of Business Administration from The George Washington University and is particularly interested in the intersection of marketing, innovation, and evolving consumer behavior. Through her work, she is dedicated to helping shape the future of beauty by creating relevant, trusted, and consumer-centric experiences that resonate in an ever-changing marketplace.