Advertising and Digital Design
This industry-driven program teaches students to develop concepts and tell stories that engage audiences and help shape the culture. The Advertising and Digital Design program is a pioneer in integrating advertising and digital design. We were the first undergraduate program in the country to offer a set of specialized courses in digital design, such as UX/UI design and kinetic typography, ensuring that you have the technical skills and expertise you need to excel in this fast-moving field.
Advertising and Digital Design BFA
With a curriculum created by award-winning faculty, industry experts, and thought leaders who are actively shaping the future of the creative economy, this program prepares you to work in a range of positions at both advertising and digital agencies. The program offers courses not only in design but in concept development, creative strategy, UX/UI design, digital product design and TV and web video. In addition, students can specialize in art direction, branding, copywriting, social media or user experience design.
Keep in mind that to be eligible to apply to the Advertising and Digital Design BFA, you will need a Communication Design Foundation AAS. Learn more about eligibility for this program.
We use design to spark conversations to influence culture, rather than just reflect it.
Concept. Design. Copy. Technology … These elements come together to create powerful messaging for the digital age.
Outside the Classroom
Students have interned at Ogilvy & Mather, Saatchi & Saatchi, and TBWA\Chiat\Day. Graduates have worked at Anomaly, BBDO, Code and Theory, The Community, Digitas, Droga5, FCB, Grey, Havas, Leo Burnett, R/GA, and VMLY&R. Their roles include art director, copywriter, user experience (UX) designer, user interface (UI) designer, digital product designer, digital content designer, app designer, branding designer, interaction or web designer, motion designer, information architect (IA), social media content creator, and strategic planner.
Learn From the Best
Staluppi, as curriculum co-chair, updated the curriculum so that it prepares students for creative excellence in the digital age. Before teaching at FIT, he worked at Y&R, DMB&B, Bozell, McCann, and Brushfire, creating many brand-building campaigns for clients such as Crest, Norelco, Pampers, Black & Decker, Mass Mutual, New Jersey Tourism, and the New Jersey Lottery. Those campaigns won over 50 creative awards including The One Show, The Clio, The ANDY, The ADDY, the International Advertising Festival of NY Gold Medal, Communication Arts Advertising Annual, and Adweek’s Best Spots.