Advertising and Digital Design

bfa

This industry-driven program teaches students to develop concepts and tell stories that engage audiences and help shape the culture. The digital age requires a new creative team: art director, copywriter, and creative technologist (experience designer). You can customize your studies and specialize in any of these areas.

The Advertising and Digital Design program is a pioneer in integrating advertising and digital design. To meet the need for technological expertise, we were the first undergraduate program in the country to offer a set of specialized courses in digital design, such as UX/UI design and kinetic typography, ensuring that you have the skills you need to excel in this fast-moving field.

Program

Advertising and Digital Design BFA

Advertising and Digital Design BFA

With a curriculum created by award-winning faculty, industry experts, and thought leaders who are actively shaping the future of the creative economy, this program prepares you to work in a range of positions at both advertising and digital agencies. The program offers courses not only in design but in concept development, creative strategy, UX/UI design, digital product design and TV and web video. In addition, students can specialize in art direction, branding, copywriting, social media or user experience design.

Keep in mind that to be eligible to apply to the Advertising and Digital Design BFA, you will need a Communication Design Foundation AAS. Learn more about eligibility for this program.

Degree Details

Impact

Concept. Design. Copy. Technology … These elements come together to create powerful messaging for the digital age.

Outside the Classroom

Students have interned at Ogilvy & Mather, Saatchi & Saatchi, and TBWA\Chiat\Day. Graduates have worked at Anomaly, BBDO, Code and Theory, The Community, Digitas, Droga5, FCB, Grey, Havas, Leo Burnett, R/GA, and VMLY&R. Their roles include art director, copywriter, user experience (UX) designer, user interface (UI) designer, digital product designer, digital content designer, app designer, branding designer, interaction or web designer, motion designer, information architect (IA), social media content creator, and strategic planner.

Beyond Graduation
FIT Advertising and Digitial Design

Learn From the Best

Our faculty are industry professionals and thought leaders who have received top honors from The One Show, Art Directors Club, Cannes Lions, Type Directors Club, Clio, Communication Arts, A’Design Awards, the International Advertising Festival, and AdWeek’s Best Spots. Meet more Advertising and Digital Design faculty.

C.J. Yeh

Yeh is a creative director, artist, educator, and author. The founder of Cynda Media Lab, an award-winning interdisciplinary design studio, his client list includes Google, The Museum of Contemporary Art Taipei, and the world's leading toy design company, GUND. His designs have been featured in numerous publications and he has exhibited at the Queens Museum of Art and MAXXI Museum. Yeh has won multiple teaching awards, including the SUNY Chancellor’s Award for Excellence in Teaching and the Adobe Educators’ Choice Award. 

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Shin specializes in branding, typography, UX/UI design, and digital product design. She joined Cynda Media Lab in 2013 as partner and design director, with clients that include the Hearst Corporation, UNESCO APCEIU, Kaplan Inc., and Sony BMG Music Entertainment. Her design work has won numerous international awards from The Type Directors Club, Communication Arts, Print Regional Design Annual, and HOW Magazine.  

Contact Us

Advertising and Digital Design

Pomerantz Center, Room D319
(212) 217-5630

Craig Berger

Chair

Joseph Staluppi

Co-Curriculum Chair

CJ Yeh

Co-Curriculum Chair

Joseph Massa

Department Coordinator

Let's Make It Happen

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