Fashion Business Management

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Students are encouraged to register early, as classes may fill up or be canceled due to low registration.

Fall

Aug 29 –Dec 22

Questions about course content? Contact:
Fashion Business Management - (212) 217-4800

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FM 116
Fashion Business Practices
3.0 credits
In state $660.00 Out of state $1983.00

A comprehensive introduction to the modern fashion business environment with insight to the structures, finances, management, leadership, organization and ethical responsibilities of varied global fashion enterprises. Emphasis is placed on careers, job descriptions and the preparation necessary for a successful career in the fashion business.

FM 117
Introduction to Fashion Marketing
3.0 credits
In state $660.00 Out of state $1983.00

This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.

FM 144
Product Knowledge for Merchandising
3.0 credits
In state $660.00 Out of state $1983.00

Familiarizes students with the terminology and characteristics of merchandise of non-textile fashion accessories and home furnishings at all price levels. Enables retail buyers, product developers, and wholesale salespersons to differentiate criteria for price and quality.

FM 205
Fashion Marketing and Digital Technology
3.0 credits
In state $660.00 Out of state $1983.00

Focuses on marketing in the context of the global fashion industry. Topics include research, analysis, market segmentation, target customer identification, the marketing mix, strategic planning, brand strategy and positioning, customer relationships, social media, and mobile marketing, as well as the use of online analytics and new technologies.

FM 245
Fashion Forecasting for Merchandisers
3.0 credits
In state $660.00 Out of state $1983.00

Students explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections. Using the case study method, trend research is evaluated through the use of scholarly texts, articles, databases, and relevant websites to identify opportunities for growth and profitability in a fashion business.

FM 322
Fashion Inventory Management
3.0 credits
In state $897.00 Out of state $2712.00

In computer simulations and using advanced functionality in Excel, students make decisions involving inventory models, inventory replenishment, and seasonal and long-term replenishment strategies. Using the case study method, students learn to manage a business by developing seasonal financial plans, creating store plans, and balancing multi-store inventories.

FM 326
Sustainability in Fashion Merchandising
3.0 credits
In state $897.00 Out of state $2712.00

Using the case study method and primary research, this course enhances student knowledge of sustainability issues. Attention is also paid to the fiscal implications of implementing sustainability initiatives, illustrating that sustainability and profit are not mutually exclusive.

FM 330
Data Insights and Fashion Analytics
2.0 credits
In state $598.00 Out of state $1808.00

Various social media platforms and databases are used as part of the big data conversation to understand and quantify consumer sentiment on fashion apparel before financial decisions and strategies are finalized. Data Insight and predictive analytics are employed in order to maximize revenue and margin. Critical thinking is required to analyze, interpret and incorporate data into the final merchandise assortment plan.