Summit

""

Fashion is entertainment. Licensing is the engine.

The future of fashion licensing is moving faster than ever. From AI-driven design and Gen Z storytelling to print-on-demand brand incubation and toy-to-fashion pipelines, today's smartest brands are turning IP into cultural and commercial powerhouses. 

Join top executives from fashion, entertainment, retail, and consumer products for a one-day deep dive into how brands are built, extended, and scaled through licensing, culture, and fandom.

Wednesday, February 11, 2026 | Katie Murphy Amphitheatre
Fashion Institute of Technology

This event is free for the FIT community; community members will be asked to present their FIT ID card to enter. 
The conference is also open to the public, but a registration fee is required

Schedule

9–9:10 am | Opening Remarks

Christine Pomeranz, Chairperson, International Trade and Marketing, FIT
Jason Schupbach, President, FIT 
Steven Ekstract, X Tracks Licensing Summits 
Sid Kaufman, X Tracks Licensing Summits

An overview of the day’s goals and themes, framing how fashion, culture, fandom, and intellectual property intersect in today’s licensing-driven marketplace. Sets the context for both students and executives to think beyond products toward brand platforms.

9:10–9:35 am | Licensing 101 for FIT Students

Amanda Zussman, Brandgenuity 
Lauren Lieberstein Kessler, Brandgenuity

A clear, practical introduction to how the licensing business works, from deal structures and royalties to approvals and retail execution. Designed to give students and newcomers a foundational understanding they can apply immediately.

9:35–10 am | Trends in Licensing: A Market Round-Up

Amanda Zussman, Brandgenuity 
Lauren Lieberstein Kessler, Brandgenuity

A reality-based look at what is driving growth across fashion, entertainment, and retail licensing today. Focuses on actionable insights rather than forecasts, grounded in real market activity.

10–10:20 am | The Gaming → Toy-to-Fashion Pipeline

James Zahn, Editor-in-Chief, The Toy Book
Kristen Zimmer, Director Lifestyle Extensions and Brand Collaborations, SEGA

Explores how gaming and toy IP increasingly fuels fashion discovery, collaborations, and lifestyle extensions. Highlights the growing crossover between play, apparel, and pop culture merchandising.

10:20–10:40 am | Coffee Break

10:40–11 am | Building Fashion-First Brands from Character IP: A Blueprint

Roz Nowicki, Global Head of Consumer Products, Miraculous Inc.

Examines how Miraculous was developed into a fashion-forward global franchise. Focuses on storytelling, design consistency, and brand positioning.

11–11:20 am | Anime × Fashion

Laura Takaragawa, VIZ Media

Explores how anime fandom is driving fashion discovery, streetwear adoption, and luxury collaborations worldwide. Highlights why anime IP behaves more like lifestyle branding than traditional entertainment licensing.

11:20–11:40 am | Manga as Luxury Storytelling

Jessica Poce, Kodansha

Looks at how manga functions as a premium storytelling medium for fashion and lifestyle brands. Demonstrates how narrative depth and visual language translate into high-value collaborations.

11:40–Noon | Fireside: From Startup to Scaled Brand Platform: Sid Kaufman with Sami Souid

Sid Kaufman, X Tracks Licensing Summits
Sami Souid, CEO, Republic Brands Group and IHL Group

A candid conversation on how entrepreneurial brands evolve from startups into scalable global licensing platforms. Focuses on growth inflection points, partnerships, and brand discipline.

Noon–12:40 pm | Cosmetics and Fragrance Marketing

Virginia Bonofiglio, Chairperson, Cosmetics and Fragrance Marketing, FIT
Jenna Troyli, Cofounder, noted Communications; former Editor, Perfumer and Flavorist
Ildiko Juhasz, Adjunct Associate Professor, FIT; consultant for Interparfums 
Lori Singer, President, Parlux

Discusses the major role licensing plays in cosmetics and fragrance, how it works with a focus on maintaining brand authenticity, how to pick the right partner, and the future of licensing beauty brands.

12:40–1:30 pm | Lunch

An opportunity for students, licensors, licensees, and brand executives to connect in an informal setting and build cross-generational relationships.

1:30–1:50 pm  

Effy Zinkin, COO, WHP Global

An inside look at how WHP Global stewards and scales iconic brands through global licensing, retail strategy, and disciplined brand management. Explores what it takes to maintain relevance and consistency across markets, categories, and generations.

1:50–2:10 pm | From Iconic Doll to Fashion Powerhouse: Barbie

Meredith Norrie, Mattel
Gina Cappi, CCO, Mad Engine Apparel

A deep dive into how Barbie evolved into one of the most powerful fashion and lifestyle brands in the world. Explores category expansion, cultural relevance, and retail execution at global scale.

2:10–2:30 pm | Fashion for Teens, Kids, and Gen Alpha

Steven Ekstract, X Tracks Licensing Summits 
Gina Cappi, CCO, Mad Engine Apparel

Discusses how brands design, merchandise, and market to younger consumers shaped by fandom, creators, and digital discovery — translating cultural relevance into retail success.

2:30–2:50 pm | From IP to Cultural Platform: How Hasbro Builds Brands Beyond Toys

Sue Perez-Jackson, Head of North America Licensing and Retail Development, Hasbro

Examines how Hasbro transforms franchises like Magic: The Gathering and Dungeons & Dragons into global cultural platforms spanning fashion, retail, fandom, and experiences — with lessons for building long-term relevance.

2:50–3:10 pm | Networking Break

Refreshments and networking.

3:10–3:30 pm | Cars as Canvas

Larry Warsh, Author, Publisher (Jing Daily), Art Collector

Explores how automotive brands and design language intersect with fashion, art, and culture — positioning cars as storytelling platforms rather than purely functional products.

3:30–4 pm | Fashion in the Age of AI

Ari Zebersky, CEO, Negosh
Greg Pan, Attorney, Nolan Heimann
Vita Mallela, Flokshop.ai

Explores how AI is reshaping fashion design, visualization, speed-to-market, and supply chains, and addresses the legal and IP considerations brands must navigate as adoption accelerates.

4–4:40 pm | International Trade and Textile Surface Design Licensing

Marianna Fundator, Senior Director, Licensing & Business Development, IMG Licensing
Yelena Mogelevsky, Senior Vice President of Sourcing and Production, Intimates Division, Komar Brands; Adjunct Instructor, International Trade and Marketing, FIT 
Beth Bodenmiller, Adjunct Faculty, Textile/Surface Design, FIT
Robyn Reitano, Adjunct Faculty, International Trade and Marketing, FIT

These licensing professionals, with a combined ninety years of experience, will discuss licensing across home textiles, furniture and decor, fashion, footwear, belts, cold weather accessories, sleepwear, intimates, kids’ products, active wear, apparel, health and beauty, food and beverage, publishing, travel and tech accessories, and many other consumer products.

4:40–5:20 pm | Print-on-Demand and the New Licensing Engine

Stu Seltzer, moderator   
Dana Mavros, AMZtailored  
Lisa Broadbent, President, Amazon Kanata on Demand 
Angus Martin, SVP, Amazon Kanata on Demand

Explores how print-on-demand enables rapid testing, reduced risk, and long-tail merchandising for licensed brands — positioning POD as a scalable, data-driven distribution tool.

5:20–5:30 pm | Closing Remarks

Shannon Maher, Dean of the Jay and Patty Baker School of Business and Technology, FIT

5:30–6:30 pm | Closing Reception

A final opportunity to network, reflect, and continue conversations sparked throughout the day.

Speakers

Beth Bodenmiller
Lisa Broadbent
Gina Cappi
Steven Ekstract
Marianna Fundator
Ildiko Juhasz
Sid Kaufman
André Lake Mayer
Ted Larkins
Lauren Lieberstein Kessler
Shannon Maher
Vita Mallela
Angus Martin
Dana Mavros
Yelena Mogelsefsy
Meredith Norrie
Roz Nowicki
Greg Pan
Sue Perez-Jackson
Jessica Poce
Christine Pomeranz
Robyn Joi Reitano
Jason Schupbach
Stu Seltzer
Lori Singer
Sami Souid
Laura Takaragawa
Jenna Troyli
Larry Warsh
James Zahn
Ari Zebersky
Kristen Zimmer
Placeholder for a headshot
Amanda Zussman