FIT offers an Associate in Applied Science (AAS) and a Bachelor of Science (BS) in Advertising and Marketing Communications. See eligibility requirements before you apply.
The AMC curriculum offers a broad-based introduction to advertising, direct marketing, journalism, public relations, and media buying. You'll write print ads and press releases. You'll direct and produce television and radio commercials in a professional digital video studio. You'll create media plans. You'll develop advertising and public relation plans to address real-world problems.
A required internship provides industry experience. You'll also develop an advertising and marketing communications campaign and present it to leaders in the field.
A global perspective
Enhance your skills in global communications in study abroad programs in Rome, Florence, Paris, London, and Mexico. Four-week internships are available in London and Shanghai.