West Coast Field Study
The CFMM Class of 2026 attended industry meetings in Seattle and Los Angeles as part of their fall marketing course to explore how innovation, technology, media, and culture are shaping the future of beauty and beyond. This field study focused on observing emerging trends that will inform the next era of beauty.
Students engaged with leaders at:
- Microsoft
- TikTok
- Amazon Beauty
- Starbucks
- Warner Bros/Discovery
- LA Olympics 2028
- Sage Group Private Equity
- L'Oréal
The group dove into conversations on digital creativity, brand storytelling, consumer experience, and the intersection of tech and beauty. The insights gathered on this trip sparked bold ideas for their 2026 capstone projects, which students presented to the faculty on the final day.
