Study Abroad 2025: International Buying and Marketing

Group of students posing for a photo on a park path lined with green trees and the Eiffel Tower in the background A three-week study abroad program gave FBM students the opportunity to dive deeper into the world of global fashion.

Students visited London, Paris, and Florence to learn firsthand from fashion companies about buying, merchandising, product development, marketing, trend analysis, sustainable manufacturing, visual merchandising, retail operations, and much more.

This experience was made possible by the generous support and collaboration of FBM's global partners: COS, WSGN, Harvey Nichols, Bda of London, Zandra Rhodes, Primark, Peclers Paris, and Salvatore Ferragamo.

Instructor is speaking to a group of students gathered around the table covered in colored leather samples — Working with leather.

Instructor is speaking to a group of students gathered around the table with the shoemaker's forms, prototypes of the foot beds, and other footwear production tools displayed on the table — Footwear production workshop.