Direct and Interactive Marketing
All students attending class on the FIT campus must show proof of vaccination against
COVID-19. For more information, see: Immunization Requirements.
Students are encouraged to register early, as classes may fill up or be canceled due
to low registration.
May 25–June 30
July 5–August 1
Questions about course content? Contact::
Direct and Interactive Marketing - (212) 217-4750
In state $897.00 Out of state $2,712.00
Online: In state $942.00 Out of state $2,757.00
Students are introduced to current marketing principles and practices on the internet. The course explores email, the internet, and search engine marketing (SEM) as practical applications used to create direct marketing plans and programs that integrate online and offline strategies. In addition, students study the legal and ethical issues involved in using the internet as a marketing tool. Prerequisite(s): AC 111 or AC 114 or DM 300