Direct and Interactive Marketing
All students attending class on the FIT campus must show proof of vaccination against
COVID-19. For more information, see: Immunization Requirements.
Students are encouraged to register early, as classes may fill up or be canceled due
to low registration.
Summer 1
May 25–June 30
Summer 2
July 5–August 1
Questions about course content? Contact::
Direct and Interactive Marketing - (212) 217-4750
DM 435
Internet Marketing
3.0 credits
In state $897.00 Out of state $2,712.00
Online: In state $942.00 Out of state $2,757.00
Students are introduced to current marketing principles and practices on the internet.
The course explores email, the internet, and search engine marketing (SEM) as practical
applications used to create direct marketing plans and programs that integrate online
and offline strategies. In addition, students study the legal and ethical issues involved
in using the internet as a marketing tool. Prerequisite(s): AC 111 or AC 114 or DM
300
Summer 1 | ||||
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CRN | Section | Day | Time | Location |
4143 | OL1 | ONLINE |