Advertising and Marketing Communications

All students attending class on the FIT campus must show proof of vaccination against COVID-19. For more information, see: Immunization Requirements.

Students are encouraged to register early, as classes may fill up or be canceled due to low registration.

Summer 1

May 25–June 30

Summer 2

July 5–August 1

Questions about course content? Contact:
Advertising and Marketing Communications - (212) 217-4470

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AC 111
Advertising and Promotion
3.0 credits
In state $660.00 Out of state $1,983.00
Online: In state $705.00 Out of state $2,028.00

Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

 

AC 171
Mass Communications
3.0 credits
In state $660.00 Out of state $1,983.00
Online: In state $705.00 Out of state $2,028.00

Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.