Advertising and Marketing Communications
All students attending class on the FIT campus must show proof of vaccination against
COVID-19. For more information, see: Immunization Requirements.
Students are encouraged to register early, as classes may fill up or be canceled due
to low registration.
Aug 29 –Dec 22
Questions about course content? Contact:
Advertising and Marketing Communications - (212) 217-4470
Marketing for Integrated Marketing Communications
In state $660.00 Out of state $1983.00
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.
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