Advertising and Marketing Communications

All students attending class on the FIT campus must show proof of vaccination against COVID-19. For more information, see: Immunization Requirements.

Students are encouraged to register early, as classes may fill up or be canceled due to low registration.

Fall

Aug 29 –Dec 22

Questions about course content? Contact:
Advertising and Marketing Communications - (212) 217-4470

Register  Now

AC 114
Marketing for Integrated Marketing Communications
3.0 credits
In state $660.00 Out of state $1983.00

This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.