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Lori Laybourne, Direct and Interactive Marketing Alum

Coming from a small town in Southern California, the most transformational thing about FIT was living in New York City, plain and simple. It was a shocking contrast to what I knew. FIT was my most aspirational choice. For me it was the school to go to, beyond anything else I thought I could be part of. I applied thinking, "If I don't get in, at least I tried. And then I ended up getting in and it was like, Oh darn, now I have to go to New York."

I was so scared at first that I almost didn't go. So I opened my mind up to possibilities and started thinking about fashion and marketing. What I love about the city I also love about marketing. They're both so dynamic, so invigorating, and constantly changing. With both, you've got to be on your toes. With marketing, so much is brand-new and you've got to think critically about it—it's not necessarily textbook stuff. I feel the same way about New York. You can learn a neighborhood and know all the restaurants and what's going on there, and a few weeks later it's all different. Things come and go so quickly, like they do in the marketplace. I really love the freshness, where it's all ripe for exploration.

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