Advertising and Marketing Communications

aas
bs

In New York City, center of the global communications industry, prepare for success in the creative economy — in public relations, media planning, social media, sales, and much more. Learn from a faculty of industry insiders how to create campaigns that matter and craft messages that make a difference.

Programs

Advertising and Marketing Communications students

Advertising and Marketing Communications AAS

The Associate in Applied Science (AAS) degree program gives you a broad-based introduction to the various aspects of this field: advertising, direct marketing, journalism, public relations, and media buying. You’ll graduate prepared to apply to the Advertising and Marketing Communications Bachelor of Science (BS) program. In the AAS program, you’ll create media campaigns, write ads and press releases, and produce commercials in a professional digital studio. You’ll participate in a required internship, and develop an advertising and marketing communications campaign and present it to leaders in the field.

Degree Details
Advertising and Marketing Communications BS Degree

Advertising and Marketing Communications BS

Guided by a faculty of practicing professionals, you will develop integrated marketing communication campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Then enhance what you learn in the classroom with an internship. If you have an AAS in Advertising and Marketing Communications from FIT, you may apply to this program. Learn more about eligibility for this program.

Degree Details

Impact

Advertising and Marketing Communications grads work with companies that sell products and services, grow businesses, share ideas, and help address society’s problems.

Outside the Classroom

Students have interned at prestigious agencies and companies, including ABC Television, Barneys New York, BBDO, Calvin Klein, Deutsch Inc., Fox Broadcasting, Giorgio Armani, Gucci, and Lacoste. AMC graduates are working in high-level marketing positions in broadcast, publishing, fashion, cosmetics, and health care advertising agencies, to name a few. Their employers include Calvin Klein, TBWA\Chiat\Day, Clairol, Google, Huffington Post, MTV, NBC, Omnicom, Warner Media, and Zenith Media.

Beyond Graduation
woman at podium

Learn From the Best

FIT faculty are proven practitioners and their industry experience informs their teaching. Meet more Advertising and Marketing Communications faculty.
Albert Romano

Albert Romano

Professor Romano has worked in the advertising industry for over 25 years. His expertise includes all phases of media from initial research through strategic planning and placement.
Theodore Schacter

Theodore Schachter

Professor Schachter has 30 years of experience in advertising and marketing and maintains his connections in the industry at Wolf Prey Consulting where he helps companies define and execute their growth strategies.

ACBSP

Contact Us

Advertising and Marketing Communications

Business and Liberal Arts Center, Room B403
(212) 217-4470

Albert Romano

Chair

Jean Marc Rejaud

Assistant Chair

Ted Schachter

Assistant Chair

Let's Make It Happen

APPLICATION REQUIREMENTS