Student Research

CLASS OF 2020
CAPSTONE RESEARCH
THE FUTURE OF WELLBEING

Watch the 2020 Capstone Research On-Demand

»  Infographic (.pdf)
» White Paper  (.pdf)

U.S. Wellbeing: Beyond Beauty

This research examines how U.S. beauty consumer behaviors, attitudes, and expectations have evolved to prioritize a happy and fulfilled life through physical and mental wellbeing. In order to meet consumer expectations, the beauty industry will need to evolve and move beyond surface definitions of beauty and redefine its purpose. This study identifies strategies for the beauty industry, corporations, and brands to future-proof their businesses to remain relevant.

»  Infographic (.pdf)
» White Paper  (.pdf)