Color and Layout

Color Palettes

Within the FIT brand, there are three color palettes that can be used: the Official College Palette, the Spectrum Palette, and the Adaptive Palette. Each has a specific usage context.

» Download complete and detailed Color Guidelines (.pdf)

NOTE: The colors on this page and in the guidelines are examples. All color combinations must meet the contrast standards for accessibility

Graphic Treatments and Layout

Refer to these guidelines for expressive graphic treatments of how to use the FIT button and for examples when creating layouts for college communications.

» Download complete and detailed Graphic Treatment and Layout Guidelines (pdf.)

NOTE: The colors on this page and in the guidelines are examples. All color combinations must meet the contrast standards for accessibility