Degree Details

FIT offers a Bachelor of Science (BS) in Direct and Interactive Marketing. See eligibility requirements before you apply.

You’ll get connected to this dynamic industry through our faculty’s memberships in Marketing EDGE and Direct Marketing Club of New York (DMCNY).

Every year, FIT holds a career conference through Marketing EDGE that draws over 400 students from the tri-state area, along with leading professionals and speakers. On top of that, as a student, you’ll receive your own membership to DMCNY.

marketing student

The Direct and Interactive Marketing curriculum focuses on developing creative and business skills including database marketing, direct response copywriting, internet marketing, market research, and media management. 

You’ll team with fellow students to develop complete direct and interactive campaigns, from creative development to analyzing customer behavior, for actual products and companies—and present them to industry representatives.

FIT also offers a summer study abroad opportunity in London and Copenhagen, where you will get a global perspective on direct and interactive marketing.

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Contact Us

If you have questions about this program, please reach out.

Direct and Interactive Marketing
Jay and Patty Baker School of Business and Technology
Business and Liberal Arts Center, Room B403
(212) 217-4747