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Program Schedule

***2017 Schedule To Be Determined***

This is a sample schedule.

Tuesday, October 25, 2016

  •       8:45 am: Welcome Continental Breakfast
  •       9:00 am: Opening Orientation 
  •       10:00 am: The Need for The Science of Shopping featuring Paco Underhill

   Understanding the Store Environment, Path-to-Purchase and Today’s Customer

   Identifying nomenclature of the customer journey

   Course assignment overview/creating your own consulting study

  •  11:00 am: Store Visits with Paco Underhill 
  •  1:30 pm:  Casual Lunch Buffet Provided
  •  2:30 pm: Methods 

In-Store, Online, Path-to-Purchase

Traditional and new research methods

Omnichannel

  • 4:00 pm: Recommendations to get started on Consulting Study  

Creating your own consulting study 

Store and Path to Purchase Check list

Team selection

  • 5:30 pm: Networking Party
  • 6:30 pm: Conclusion 

Wednesday, October 26, 2016

  • 9:00 am: Store visit Review and Discussion 
  • 9:30 am: Designing for the Customer Journey 

Where does the experience begin?

Entering the Store

Navigating the Store

Shopping the Section/Aisle

  • 12:00 pm Lunch on Your Own
  • 1:00 pm Customer Journey Continued 

Associate Interactions

Signage

Shopping the Store

The End of the Journey

  • 2:30 pm:  Assignment discussion and offsite visits on your own 
  •  4:30 pm: Conclusion 

Thursday, October 27, 2016

  • 9:00 am: Discussion 
  • 10:00 am: Qualitative vs. Quantitative Research 

What Qualitative research can tell us

What Quantitative research can tell us

How to design a Qualitative/Quantitative study based on business needs 

  • 1:00 pm:  Lunch on Your Own
  • 2:00 pm: Williamsburg retail/trends visit 
  • 6:00 pm: Conclusion 

Friday, October 28, 2016

  • 9:30 am: Final Project Presentation Day 
  • Student Presentations, Evaluation and discussion
  • 12:30 pm: Casual Lunch Buffet Provided
  • 2:00 pm: Final Presentation: Building Environments for People featuring Paco Underhill
  • 4:00 pm: Certificate Ceremony
  • 4:30 pm: Conclusion
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