skip to con tent

In this section

Learning Outcomes

Program learning outcomes are statements by faculty members that describe the most important things students will know and be able to do when they graduate from a program.

Bachelor of Science Degree

Upon graduating from the Advertising and Marketing Communications BS program, students will be skilled in the following:

  • Ethical Responsibility: Students will be aware of making ethically responsible decisions in the area of brand management.
  • Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
  • Brand Management: Students will build a brand using IMC strategies and tactics and develop brand equity through secondary associations such as extensions and alliances.
  • Marketing Communications Technology: Students will identify the workings of up-to-date technological tools in marketing communications.
  • Analysis and Critical Thinking: Students will develop, assess, and present business information using a variety of sources and computer software.
  • Globalism: Students will assess markets and cultures and determine areas of commonality and differences in customer needs, wants, and usage.
  • Teambuilding: Students will effectively work in a team to address common goals in an effective and efficient manner.
©