Direct and Interactive Marketing
Which headline worked best? Which image, message, or medium caused consumers to click a link, request more info, buy a product? You’ll know because you have the data.
In this industry-driven program — the only one of its kind in the country — you’ll learn how to quantify the value of every idea in a marketing campaign. You’ll use the latest technology, develop digital analytics for companies, and hear from professionals in the field. You’ll learn to write creative copy for campaigns that work, and discuss issues like data privacy management and global sustainability, and graduate prepared for a career in this fast-growing sector.
Direct and Interactive Marketing BS
This program teaches you how businesses can communicate directly with consumers to generate a response. You’ll learn how to perform research, analyze data, identify customers, select media (TV, direct mail, internet), create a campaign, and track the consumer’s response whether they are engaging with a marketer, ordering a product, or asking for more information. Before you graduate, you’ll work with your peers to create a campaign of your own.
If you have an AAS from FIT, you may apply. Learn more about eligibility.
More data points might be overwhelming to some. But for our Direct and Interactive Marketing students, knowing which numbers to pull to paint the right picture is the type of challenge that gets them up in the morning.
Direct to success … FIT’s curriculum reflects the latest trends and best industry practices.
Outside the Classroom
Students have interned at VaynerMedia, Group M Advertising Agency, A/X Armani Exchange, Gucci online, Bluefly, L’Oréal, Madison Square Garden (New York Rangers), Michael Kors, Louis Vuitton, SPEC Entertainment, KCD, Wunderman, J. Crew, Ralph Lauren Home, and MTV. Graduates have gone on to work in a range of industries, including fashion, publishing, music, entertainment, travel and leisure, fundraising, business and marketing management, and internet marketing. Their roles include account executives, copywriters, database marketers, market researchers, and media managers.
Learn From the Best
An award-winning advertising executive and partner and co-founder at GMLV, Volpe was founder and CEO of Media Marketing Solutions, a division of WPP—a major U.S. advertising agency. As chair of the Digital and Interactive Marketing Department, she was awarded the SUNY Chancellor’s Award in 2009.
An expert in out-of-home advertising, Thomas Eley has worked for and with clients including 1-800-Flowers, Citibank, Coca-Cola, HBO, Lever Brothers, Procter & Gamble, and Paine Webber. He holds a diploma from the Juilliard School, a BA from the University of Wisconsin–Madison, and an MBA from Columbia University.