skip to con tent

In this section

Curriculum Rubric

Rubric for Graduate Exhibition & Experience Design Thesis Capstone


Exceeds Standard
4 points

Meets Standard
3 points

Approaches Standard
2 points

Does Not Meet Standard
1 point

Concept The exhibition concept is clear and highly compelling. It is creative, surprising and perfectly supports the interpretation of the content and nature of the exhibition experience. The exhibition concept clearly supports the content and type of experience. It is engaging and compelling. The exhibition concept is not clear. Activity experiences support the content of the exhibition but lack cohesion and there is not a big idea that is being communicated overall. There is no exhibition concept.
Activities are unrelated and
disjointed. There is no means by 
which visitors can understand 
what the environment is about.
Interpretation The content is completely communicated in a manner that is highly engaging. The manner of conveyance is creative and
appropriate to the exhibitions
intended tone.
The content is completely
communicated and clear.
Easy to understand. The tone
of the exhibition supports conveyance of the content in
an appropriate manner.
The content is not entirely clear. The exhibition conveys some of the content but not all and there is a lack of cohesion. The content is not communicated at all. There is no clear tone of the exhibition and it is not clear what
the audience is expected to do or gain from their experience.
Site, Client
and Audience Awareness
The exhibition is appropriate for audience needs and serves the clients goals and expectations precisely. The exhibition uses the site well and improves upon the surrounding experience elements. The exhibition meets the basic needs of the audience and fulfills the expectations of the client. It makes good use of the site's resources and is seamlessly integrated within its context. The exhibition does not serve the basic types of audience participation and does not serve all of the goals of the client. It is not matching the site appropriately. The exhibition does not serve the needs of its audience or the
expectation of engagement. The clients goals are unfulfilled and it does not make sense within its site context.
Exhibition Design: 
Graphics, Model,
and Designed Activity
Environment is comprehensive,
compelling, engages visitors with multisensory activity. Highly experiential. Graphics perfectly interpret the content and support the experience. The model is complex and pristine.
Environment is comprehensive with activities that communicate the content of the exhibition. Graphics appropriately interpret the content and convey the brand. The model is complete, clean and
supports the form of the exhibition.
Environment has appropriate and engaging activities but doesn't fully communicate the content of the exhibition. Lack of multisensory elements. Graphics lack clear interpretation and brand identity. The model is rough and lacking effort. Environment lacks
comprehension and articulate
activities. Content is not
communicated and graphics fail
to convey the message of the
exhibition. The model is
incomplete, messy and irrelevant.
Visual Presentation Print materials, digital work and the model are comprehensive, work as a completed unit, visually compelling, communicate the project and represent the tone of the exhibition. They draw the viewer in and prompt in-depth discussion. They are articulate. Print materials, digital work and the model clearly communicate the exhibition project. They are professional in look and quality
of production.
The print materials, digital work and model are completed but not working together as a unit. Production is not of a professional level of quality. The presentation does not capture the intention of the project well. The print materials, digital work
and model are incomplete.
Production is sloppy and inconsistent. Communication of the exhibition project is inarticulate.