Tools of the Trade: Fashion Design
TOT 102 Assessing Your Market
The most important research that designers can do is assessing their potential market. Whether you are looking for your perfect product niche or analyzing competing collections, the market research you do positions your business for success.
TOT 103 Fabrics 101
Designing a collection starts with fabric knowledge. Learn how to identify different types of fabric, their uses and properties and how these effect your designs. A discussion of wholesale and retail fabric purchasing, fabric allocation and planning your sample fabric buy for your first prototypes.
TOT 104 Line Sheets, Look Books, and Sales Collateral
The most important aspect of establishing your brand is providing sales materials that convey the image you are trying to create. From line sheets to look books, this seminar will present strategies to increase sales while preventing unnecessary duplication of your valuable design concepts. From models and photographers to stylists and printers, we will provide an overview of the tools you need to create the branded image you want to achieve.
TOT 105 Finding the Right Supplier
Take advantage of all the new opportunities in sourcing and supply chain management available to the small designer. Review manufacturing opportunities and resources available in New York City from sampling through production. Global opportunities the Internet has made available to the small designer will be discussed.
TOT 106 Sales, Marketing, and PR
Score free publicity and get your product in the spotlight. From fashion editorials and the "what's hot" pages to morning television spots and celebrity endorsements, this seminar will show you where these opportunities are and how your company can benefit. Industry experts will teach you how to write press releases and how to send your product to editors.
TOT 108 Selling and Marketing Your Product Online
Today's fashion market strongly relies on the Internet. This seminar discusses the advantages of having your product available online and shows you how to get it there.
TOT 109 Pattern Making, Grading, and Sample Making
What really goes into the process of making a pattern, a sample, and marking and grading? Get firsthand advice from industry professionals to fully understand the steps to make your product come to life.
TOT 110 Trimmings and Bindings
Did you ever wonder where designers procure their beautiful self fabric trims? Or how these trims were made? Wonder no longer. In this class you will learn the ins and outs of producing your own custom self fabric trims—from concept to reality, sample to production. Learn how to figure piece goods, cut sizes and what will (and will not) work on your garment. We will explore how different trims are made, what the difference is between bias, cross cut and straight cut and what is used for the best outcome. Join us on this adventure—let your imagination be your guide.
TOT 112 Selecting a Showroom
Finding the right showroom for your collection is a lot like Woody Allen's line about dating: The showrooms you want to be with typically won't have you. The best showrooms have an established retail clientèle and a list of notable designers that cater to their customer's needs. Understanding how to find the right showroom for your line is the first critical step. Becoming knowledgeable about showroom fees, including publicity and rack fees, will give you the tools to make the right choice. Finally, we will give you insight into marketing and presenting your collection to a showroom. Being in the right showroom is often the difference between success and failure for a collection.
TOT 113 Build Your Business on Instagram
With over 500 million users and growing, Instagram can be a very powerful tool for any entrepreneur to find their community, connect and build a sustainable business. Luckily for us, growing an effective Instagram channel isn’t about how “social” you are, it's about recognizing the most impactful activities on the platform and consistently executing them at a high level. We will break down those activities and give you the strategies and tools you need to excel at all of them. Learn how to maximize your reach, retention and sell-through by optimizing your posts, hashtags, interactions, automations, content visuals, paid posts, social media influencer partnerships, and other habits of high-growth Instagram accounts. Anyone can grow a business on Instagram, it just requires the right knowledge and a bit of elbow grease.
TOT 114 Social Media Influencer Marketing 101
With the recent rise of Social Media Influencer Marketing as a highly-effective advertising channel for new businesses, the practice is becoming an increasingly necessary skill for entrepreneurs and marketers alike. In this class, we will demystify the process and give you the tools and data-based strategies that successful start-ups and consumer-facing brands practice to drive results and growth. Some common questions we will answer through the class: What is influencer marketing? Does it work? How can I apply it to my business? How do I find influencers? How much should I pay influencers? We will also delve into more advanced topics, such as what are the most effective analytics tools to identify the right influencers, how to craft a great pitch, talent agencies relations, contract management, micro-influencers, gifting, product strategies and more.
Tools of the Trade: Export
TOT 200 Entering International Markets: The Basics
In this introduction to global marketing for fashion and related industries. You will learn why it may be valuable for you to enter foreign markets and how to evaluate and select markets. You will explore different modes of entry; anticipate both the opportunities and the financial and marketing risks. Learn the basic principles of creating a locally tailored marketing strategy.
TOT 220 Fashion Marketing: China
For more info, please visit Fashion Marketing China
Tools of the Trade: Finance
TOT 310 Elements of Pricing
Why does one tee shirt cost $10 when another costs $100? It's the combination of the brand, product availability and the pricing strategy. Connecting your brand with the customer's "reason to buy" is the quintessential key to robust sales. In this course, you will learn how to build the brand and pricing process from customer profiles to budgeting and costing. Knowing when the "price is right" will maximize your profits while creating a solid and adoring core audience for your product.